Evertrue + ThankView

Tap into the full power of video

Connect ThankView to EverTrue to track video engagement and connect with your best prospects.

Video engagement data now in EverTrue

ThankView lets you easily create and share videos with donors, alumni, parents, and friends. EverTrue helps you strengthen those relationships and personalize follow-up by showing who’s watching and engaging with those videos.

If you’ve connected your ThankView account, you’ll see who’s received a particular video, if they’ve watched it, and how many times they’ve viewed it so you can make the next communication even more personal. It will also help you quantify how effective your ThankView messaging has been in helping retain donors. 

Search for ThankView recipients in EverTrue

Each ThankView video becomes an interaction in EverTrue. You can use filters to identify everyone who’s received a ThankView in seconds. Then refine your search by adding other filters and quickly zero in on the right audience (Have they given? When? Are they rated? Assigned?).

You’ll create and share engagement-driven lists with your team, propelling 1:1 follow-up, keeping gift officers informed of prospect activities, and helping stewardship and annual giving teams retain donors.

Make every email dynamic and personal

EverTrue’s TrueView insights deliver continually updated information about your constituents. Take segmentation to the next level with data on how they interact with your organization on Facebook, their interests, updated career information, home values, and other wealth indicators.

When you deliver videos that match the recipient’s interests, you create a personalized experience that grows relationships and helps acquire and retain donors.

Alumni publicly celebrated the “congrats” video online

“Alumni engagement is lead generation. This is one of the best ideas I’ve seen in the past year to put the data and technology we have to use to reach more alumni and have more conversations with donors.”

Brooks Hull,
VP for University Advancement, Louisiana Tech

Video insights guide annual fund and major gift outreach

“We’re not putting ThankView data into our database yet, so EverTrue is the only place this information lives. Everyone can see if their prospect received a particular video and follow up.”

Jeannie Patch,
Senior Director of Advancement Services at Salem State University

246 personalized videos in three hours resulted in 65% open rate and 9 meetings booked

“Historically, we haven’t done a lot of one-on-one engagement to this group of alumni, so this was essentially cold outreach. I'm really happy with the results.”

Cheri Sullivan,
AVP of Advancement Operations, St. Edward's University