EverTrue + ThankView

 

We merged!

EverTrue and ThankView have joined forces to become one team with one purpose. Now, you can use EverTrue’s continually updated insights to launch personalized video campaigns with ThankView.

 

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Increase in donor retention when donor receives a ThankView
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Video content consumption is up
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of donors who made a gift and receive a ThankView give again
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Using video increases response rates from cold prospects

Donor insights meet donor engagement

Think of EverTrue as the “brain” (continually updated Facebook insights, event engagement, wealth, interest, and career data), and ThankView as the “hands” (the leading platform for video outreach).

With EverTrue and ThankView, you’ll use donor insights to send highly personalized videos to donors, alumni, parents, and friends. You’ll also see who’s received a particular video, if they’ve watched it, and how many times they’ve viewed it so you can make the next communication even more personal. 

Make every email dynamic and personal

EverTrue’s TrueView insights deliver continually updated information about your constituents. Take segmentation to the next level with data on how they interact with your organization on Facebook, their interests, updated career information, home values, and other wealth indicators.

When you deliver videos that match the recipient’s interests, you create a personalized experience that grows relationships and helps acquire and retain donors.

Search for ThankView recipients in EverTrue

Each ThankView video becomes an interaction in EverTrue. You can use filters to identify everyone who’s received a ThankView in seconds. Then refine your search by adding other filters and quickly zero in on the right audience (Have they given? When? Are they rated? Assigned?).

You’ll create and share engagement-driven lists with your team, propelling 1:1 follow-up, keeping gift officers informed of prospect activities, and helping stewardship and annual giving teams retain donors.

Career Moves

Turn EverTrue Career Moves (human-verified job changes that we deliver every 90 days) into one-on-one ThankView videos.

With our integration, job changes flow into EverTrue, populating saved searches and triggering alerts. Build dynamic 1:1 outreach lists of job changers for a gift officer, or 1:many outreach for alumni relations professionals. Create a campaign in ThankView for each list. 

Record your videos one-by-one or upload a previously recorded message. And boom! Surprise and delight!

By combining EverTrue and ThankView, engagement increased by 300%

“As a longtime customer of both companies, this is one of the best partnerships I’ve seen in my career.”

Brooks Hull,
VP for University Advancement, Louisiana Tech

246 personalized videos in three hours resulted in 65% open rate and 9 meetings

“This is a new way to create better relationships with our alumni, connect them back to St. Edward's, and raise more support for the Hilltop.”

Cheri Sullivan,
AVP of Advancement Operations, St. Edward's University

Video insights guide annual fund and major gift outreach

“We're constantly striving to use technology to create more personal touch points with our alumni, families, and friends. Turning fresh data from EverTrue into one-on-one outreach via ThankView makes that easier than ever.”

Aric Walton,
Assistant Vice President for Development and Alumni Relations at Bowdoin College

Reaching more donors in new ways

“This merger is brilliant and on the money for higher ed advancement shops focused on remodeling the ways we meet, engage, and steward our constituents.”

Julie Featherstone,
AVP for Advancement Operations, University of Virginia

Increasing personal donor engagement

“We're charting a new path in advancement by focusing on the individual needs and interests of every donor. This merger will help us respond to alumni at the right time so we can strengthen retention and our major gift pipeline.”

Josh Newton,
SVP Advancement and Alumni Engagement, Emory University