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Another Way for Young Alumni to Give

Despite their recent warm memories as students, for many young alumni it can be difficult to donate much money to their alma mater. However, as well articulated in a recent post entitled “Why Development Should Ask Young Alumni For Content Before Money” by Ryan Catherwood at the University of Washington and Lee, these early years can also serve as a remarkable occasion for development offices to get alumni to donate what’s most fresh in their minds—their fond experiences and lessons learned from days on campus.

A great example of this was a recent event and collaborative effort of the advancement team and student programing office of my alma mater, Boston College. The event, entitled “Legacy of Leadership,” connected alumni who were past student club leaders to come back and meet with current student leaders. Whether guiding students through the essentials of time management, or providing them direction as they navigate through the challenges of running a student organization, we appreciated the opportunity to give tangible advice to students and to share an experienced perspective. Of course, it also never hurts to get us back on campus, either.

In “Cultivating Your Crop,” a report from CASE, it is noted that 80% of major alumni donors had made consistent gifts for the first five years after graduation. In “The Habit of Giving” by Jonathan Meer, it is found that 94% of those who give their first 5 years out of school gave when they became older, versus just 63% who gave once in their first 5 years. In summary, it is useful to get young alumni in the habit of giving early. Sharing content is a great place to start. With so many outlets to tell a story, from Facebook to Tumblr, young alumni should be accustomed to give advice to current students on a regular basis. Advancement offices can frequently prompt young alumni on these platforms for the best ways to get through finals week, to recall their big game against a rival or how they made professors into life-long mentors. Recent grads want to tell current students their past goof-ups and how they can learn from their mistakes—help them do it!

How is your development office empowering young alumni to share their memories?



Endowment Spending & Growth Calculator

Enter your fund's current value and adjust the return, spending, and inflation sliders to see how its value in today's dollars changes over time.

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4. Continue to Steward Donors

Your relationship with the donors who give to your endowment doesn’t end when you secure their gifts. Because your endowment exists to make a difference in the long term, your supporters will want you to keep in touch about its progress. Ongoing stewardship means keeping donors updated about your endowment’s performance and impact. A report that strengthens your relationship with donors should cover:
  • The fund’s balance at the start and end of the year
  • Spending amounts and allocations
  • How the fund’s returns compare to your investment targets
  • A short narrative detailing the specific impacts the endowment achieved
Create a report for each endowment rather than sending an identical document to everyone. A donor who endowed a scholarship wants to hear about the students it supported, while a donor who endowed a building fund wants updates on construction projects.

5. Upgrade Your Endowment Management Tools

Your endowment management tools should make applying your spending policy across every fund easy. Investing in dedicated software is especially useful as your endowment grows. Handling unitization in spreadsheets might work for a few funds, but as you begin to manage dozens or hundreds of gifts, dedicated software can save your team time spent manually calculating gains and losses for each one.

Why Nonprofits Need Dedicated Endowment Management Software

Dedicated endowment software brings accuracy and consistency to every part of the management process, from tracking individual funds to improving security. See how these solutions compare to a spreadsheet-based approach: nfographic table outlining the information below.

How These Methods Compare:

In managing your endowment with traditional spreadsheets, you may see:
  • High administrative burden: Manual entry across disconnected systems
  • Limited security and audit footprints: Reduced version control and audit trail visibility
  • Difficulty with donor transparency: Spreadsheets provide only static data that is difficult to turn into custom results.
By using dedicated software, you are likely to find the following improvements:
  • Lower administrative burden: Automated fund tracking and calculated allocations
  • Enhanced security and audit footprint: Audit-ready reconciliation with clear tracking
  • Greater donor transparency: Connects with reporting platforms
Dedicated endowment management software keeps your organization compliant while freeing up the time your team once spent manually managing spreadsheets.

Secure Your Endowment with Balance by EverTrue

Effective endowment management begins with excellent accounting. Balance by EverTrue handles unitization, applies spending rules, and produces audit-ready reports, so your team can spend more time on the donor relationships that built the fund in the first place.
  • Turn your data into a clear picture of long-term impact. Combine accurate fund accounting with donor reporting that showcases impact.
  • Connect with the tools you already use. Pair Balance with Impact by EverTrue and ODDER by EverTrue to create and deliver compelling digital endowment reports that you can send to donors with ease.
  • Know where every fund stands in real time. Check market values, gift history, and available spending for any fund. Then, share view-only versions with your team, so everyone stays informed.
With Balance, your team can stop spending all your time on manual management and instead add balance to your endowment workflow.

Additional Resources

To learn more about managing your endowment and other ways that technology can help your organization, check out these additional resources: Less stress, higher endowment funds. Discover how Balance provides the organization, security, and accuracy your endowment needs. Request a demo.
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