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Customer Stories:

How Boston College Turned Siloed Outreach into a Full-Team, Full-Cadence Campaign

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Who:

Boston College’s advancement team is committed to building strong, personal connections with donors, especially during key moments in the fundraising calendar. For their year-end outreach initiative, they brought together development assistants, major gift officers, and the digital giving team under one unified strategy. The result was a streamlined, collaborative campaign, powered by Signal, that helped scale personalized donor engagement at a time when inboxes are overflowing and attention is hard to earn.

The Challenge:

As calendar year-end approached, BC’s development team faced a familiar challenge: how to organize year-end outreach across a large group of fundraisers – many of whom don’t do traditional solicitation. Historically, outreach for their “Calling All Eagles” campaign relied on a spreadsheet-based system with a lot of manual work required. The process was time-consuming, inefficient, and hard to scale.

Why evertrue:

Boston College chose Signal by EverTrue to move away from one-off tasks and toward a repeatable, trackable outreach strategy. Signal gave them one central platform to build, manage, and assign custom cadences, empowering every member of the team (not just frontline fundraisers) to confidently take action and engage the right donors at the right time.

The results:

By transitioning “Calling All Eagles” into Signal, BC created a shared outreach cadence that brought clarity, structure, and accountability across teams. Development assistants, major gift officers, and the digital giving team were all aligned in one workflow resulting in:

– Faster execution and streamlined outreach
– Better segmentation and cleaner lists
– Increased gift officer confidence and completion rates
– Cross-team collaboration that saved time and boosted morale

The Full Story

At Boston College, the “Calling All Eagles” campaign had become an annual tradition—one that rallied the whole advancement team to reach out to donors at the calendar year-end. But up until recently, the process to get that outreach off the ground was manual and inefficient.

So when BC adopted Signal by EverTrue, it was a game-changer.

They moved the entire “Calling All Eagles” campaign into a shared cadence within Signal. That meant development assistants could easily kick off outreach on behalf of their gift officers. It meant  managers could assign clear expectations. And it meant every outreach was tracked, completed, and visible in one place.

The campaign was no longer a scramble, but a coordinated effort, executed with confidence.

The strategy also brought unexpected benefits. Development assistants felt empowered to play a bigger role. Gift officers no longer worried about losing track of who they’d contacted. And leadership could clearly see what outreach was working, and where.

This year, BC is continuing to iterate on the process, making the campaign even more efficient by tightening up segmentation and improving donor targeting through custom list logic.

But the big takeaway? Structure works. And the right tools can take a beloved but chaotic campaign and turn it into a well-oiled, impactful initiative.

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