VCU Uses EverTrue to Expand Invite Lists for Alumni Events by 25 Percent
We go behind-the-scenes with the 20-city VCU Alumni Tour to see how the team used EverTrue for strategic event programming and successful outreach to hundreds
High-Impact Alumni Relations: 1:1 Chat With St. Mark’s School of Texas
We’re trying something new on the EverTrue blog this week. We love talking with our partners and sharing the creative ways they approach fundraising and
How to Bring an Entrepreneurial Mindset to Reunion Planning
The number one thing that alumni anticipate every five years is coming back to campus. They get to reconnect with old friends, relive memories, and
Are Your Alumni Events Getting Stale? Here’s How to Break Out of the Cycle
Before taking the dive into alumni relations over a year ago, I worked for a direct marketing firm that helped college admissions offices. The work
How to Properly Align Your Higher-Ed Brand (Without a Super Bowl Ad)
The story of Disney’s infamous Super Bowl campaign has become marketing folklore at this point. When Michael Eisner took over as CEO of the Disney
7 Simple Ways to Capture Alumni Email Addresses
If you’re like most social media marketers, you hope that alumni check your Facebook page, retweet your posts, and like that awesome photo of a
Track Your Facebook Investment With Data or Keep Wasting Time
As a social media manager, you know the ins and outs of your social media profiles. The constant commenters. The all-stars who like everything. And
How to Harness LinkedIn Insights for Your Next Alumni Event
There are a lot of moving parts to throwing a successful alumni event. You’ve got the location, venue, agenda, activities, and countless other logistics to
The Party All Your Alumni Are "Liking" About: Tracking Social Media Posts Like Events
The Academy Awards are behind us, which means we can turn our attention away from all the cool parties that we AREN’T invited to and
The Party All Your Alumni Are "Liking" About: Tracking Social Media Posts Like Events
The Academy Awards are behind us, which means we can turn our attention away from all the cool parties that we AREN’T invited to and
