DXbyET

Donor Experience

Engage, solicit, and steward every donor.

Fewer than 2% of all alumni are assigned to a gift officer, meaning almost all donors fall into mass marketing buckets. Donor Experience: Campus Creators changes that.

Through the DX:CC program, institutions can treat every donor like a person by following a proven cadence of personalized outreach at scale. These donors remain engaged or reconnect with the institution, renew their gifts, and increase giving.

Campus Creators is a win-win-win solution.

Donors

Personalized outreach creates better connections

This was incredible! I appreciate the personalized video — I've never seen something like that before. Looking forward to the next video!

Donor

Students

Professional development and hands-on experience 

I didn't think I'd be involved in philanthropy, but this has been an amazing experience. I want to do this full-time.

Campus Creator

Institution

A pipeline of donors that feel connected

This program is instrumental in how we will grow our donor base and have every one of our donors enjoy a relationship with the institution.

Mike Wallace, AVP, Santa Clara University

Here's how it works each month...

1

Step 1: Campus Creators record videos that name the recipient, giving each a personal experience that leads to increased retention, alumni participation, and overall giving.

2

Step 2: Each video connects to a donor interest (identified by EverTrue’s technology), campus program, or fundraising priority — ensuring your creators are in lockstep with your overall annual giving strategy.

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Step 3: Builds leadership gift pipeline by uncovering additional opportunities for donor stewardship. Every month, EverTrue will identify the hottest leads — those engaged, high-potential, unassigned prospects who need one-to-one attention from a Donor Experience Officer or a gift officer.

No donor left behind

This is the story of Wesley, a long-disengaged graduate, and the Campus Creator who politely persisted to bring Wesley back into the fold.

What are you waiting for?

Ready to hang up on your phonathon and achieve better results in reaching donors?

Request a demo and you’ll be on your way to leaving no donor behind.