3 Case Studies of Donor (and Consumer) Segmentation in Action
Hypothesis formed? Check. Data collected? Check. Tests in the field? Check. Hypothesis modified, confirmed, or debunked? Check. Insight achieved? Check. Now what? In my last
Segment and Test: A Scientific Method for Annual Giving Donor Analysis
Show me that you know me. And I’ll show you that I care. From flash sales to urgent calls-to-action, our inboxes—both digital and the one
How to Get Personal With Annual Giving Segmentation
For most operations, annual giving is the black hole of fundraising: a generic ask to a mass audience without much in the way of personalization.
Channeling Your Mission: A Guide to Content Distribution for Nonprofits
Put away your Ouija board. We’re not talking about that kind of channeling. Rather, channeling describes how to use different communication tools to filter your
Content Marketing for the Annual Fund: How to Get Started
In my last post, I discussed a significant shift in donor behavior that is influencing fundraising and marketing strategy for higher education institutions and nonprofit
Is Content Marketing the Future of the Annual Fund?
“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound
