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RAISE Podcast: 6 Goals for Annual Giving with Howard Heevner

RAISE Podcast Howard Heevner

Episode 18:

6 Goals for Annual Giving

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On this episode of the RAISE podcast, Brent speaks with Howard Heevner, executive director of annual programs at UC Berkeley. Howard started his career at the Iowa Foundation as a substitute student caller. He’s now a leader in the sector having managed alumni relations, annual giving, advancement services, and managed a major gift portfolio. His dynamic experience has given him a unique perspective on the experience of the donor. He built a custom pipeline health index to measure the trajectory of every donor.

He also developed a 6 goal framework he’s implementing at Berkeley that any leader can borrow from.

  • Increase undergrad alumni donors
  • Decrease the time from first gift to major gift
  • Decrease over-solicitation to donors.
  • Ensure all changes are budget neutral
  • Improve ROI of work
  • Ensure a cohesive giving experience for annual donors.

Howard has worked at Iowa, Michigan, DePaul, Penn State, UC Santa Cruz, and UC Berkeley. 

Howard is also the chair of the CASE Advanced Annual Giving Strategies Conference. 

Howard Heevner

Executive Director of Annual Programs
University of California, Berkeley

About Howard

Howard Heevner joined the University of California, Berkeley in 2019 as the Executive Director of Annual Programs. In his current role, he oversees Annual Giving, Leadership Annual Giving, Milestone Giving, Next Generation Giving, and Parent Philanthropy and Engagement.

 

With more than 20 years of higher education fundraising experience, he has held a number of roles. Prior to coming to Berkeley, Heevner was the Assistant Vice Chancellor of University Development Programs at UC Santa Cruz, the Director of Annual Giving at Penn State University, the Director of Annual and Special Giving at DePaul University and the Associate Director of Annual Giving at the University of Michigan. He began his career in development at the University of Iowa.

 

Howard has been a regular speaker at CASE conferences throughout his career and currently serves on the CASE District VII board. He has also worked with more than 30 institutions across the country to review the effectiveness of their annual giving programs.

Heevner earned his bachelor’s degree in journalism from the University of Iowa and his master’s degree in higher education administration from Penn State.

If you liked this episode of the RAISE podcast featuring Howard Heevner, check out our others.

Endowment Spending & Growth Calculator

Enter your fund's current value and adjust the return, spending, and inflation sliders to see how its value in today's dollars changes over time.

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4. Continue to Steward Donors

Your relationship with the donors who give to your endowment doesn’t end when you secure their gifts. Because your endowment exists to make a difference in the long term, your supporters will want you to keep in touch about its progress. Ongoing stewardship means keeping donors updated about your endowment’s performance and impact. A report that strengthens your relationship with donors should cover:
  • The fund’s balance at the start and end of the year
  • Spending amounts and allocations
  • How the fund’s returns compare to your investment targets
  • A short narrative detailing the specific impacts the endowment achieved
Create a report for each endowment rather than sending an identical document to everyone. A donor who endowed a scholarship wants to hear about the students it supported, while a donor who endowed a building fund wants updates on construction projects.

5. Upgrade Your Endowment Management Tools

Your endowment management tools should make applying your spending policy across every fund easy. Investing in dedicated software is especially useful as your endowment grows. Handling unitization in spreadsheets might work for a few funds, but as you begin to manage dozens or hundreds of gifts, dedicated software can save your team time spent manually calculating gains and losses for each one.

Why Nonprofits Need Dedicated Endowment Management Software

Dedicated endowment software brings accuracy and consistency to every part of the management process, from tracking individual funds to improving security. See how these solutions compare to a spreadsheet-based approach: nfographic table outlining the information below.

How These Methods Compare:

In managing your endowment with traditional spreadsheets, you may see:
  • High administrative burden: Manual entry across disconnected systems
  • Limited security and audit footprints: Reduced version control and audit trail visibility
  • Difficulty with donor transparency: Spreadsheets provide only static data that is difficult to turn into custom results.
By using dedicated software, you are likely to find the following improvements:
  • Lower administrative burden: Automated fund tracking and calculated allocations
  • Enhanced security and audit footprint: Audit-ready reconciliation with clear tracking
  • Greater donor transparency: Connects with reporting platforms
Dedicated endowment management software keeps your organization compliant while freeing up the time your team once spent manually managing spreadsheets.

Secure Your Endowment with Balance by EverTrue

Effective endowment management begins with excellent accounting. Balance by EverTrue handles unitization, applies spending rules, and produces audit-ready reports, so your team can spend more time on the donor relationships that built the fund in the first place.
  • Turn your data into a clear picture of long-term impact. Combine accurate fund accounting with donor reporting that showcases impact.
  • Connect with the tools you already use. Pair Balance with Impact by EverTrue and ODDER by EverTrue to create and deliver compelling digital endowment reports that you can send to donors with ease.
  • Know where every fund stands in real time. Check market values, gift history, and available spending for any fund. Then, share view-only versions with your team, so everyone stays informed.
With Balance, your team can stop spending all your time on manual management and instead add balance to your endowment workflow.

Additional Resources

To learn more about managing your endowment and other ways that technology can help your organization, check out these additional resources: Less stress, higher endowment funds. Discover how Balance provides the organization, security, and accuracy your endowment needs. Request a demo.
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