The Best Prospect Research Software: EverTrue vs. Kindsight
Get Data from the World’s Actual Most Comprehensive Database
Kindsight claims its prospect research solution, iWave, is the most advanced prospect database on the market. But is it really, and is it the right solution for your nonprofit?
EverTrue’s suite of tools—DonorSearch, Signal, and ThankView— helps you find prospects based on capacity and behavior, not just capacity, so you know not just who could give, but who’s ready to.
See how EverTrue compares to Kindsight and how it can meet your prospect research and donor engagement needs.
So Many Reasons to Choose EverTrue over Kindsight
Update your donor profiles automatically with accurate, relevant data.
Get the data you need and the workflow setup to act on it immediately.
Access real-time engagement metrics to understand how donors are responding to your outreach.
See giving history and philanthropic behavior alongside wealth, so you know who’s actually likely to give, not just who could.
DonorSearch by EverTrue vs. iWave by Kindsight
DonorSearch and iWave are both prospect research tools. But iWave stops at wealth and capacity. DonorSearch goes further, layering in giving history and custom predictive models
| DonorSearch | iWave | |
|---|---|---|
| Data Accuracy | Accurate information on all of your donors, updated automatically for you with an accuracy rate of above 90% | Reviewers regularly report inaccurate data that needs to be independently verified, with an estimated accuracy rate of 70% |
| Data Sources | More than 1 billion data points from 140 datasets, updated weekly, and 240+ million charitable giving records, making DonorSearch the largest charitable giving database on the market | Leverages 40 databases, updated on a monthly basis |
| Useful Filtering | Filters and reports that allow nonprofits to find their most promising giving prospects and drill down into unique affinity and capacity markers | An overly complex filtering system |
| Predictive AI | Fully customizable predictive AI tools that can analyze trends in donor behavior to pinpoint the exact giving prospects you should be contacting | No predictive AI tools |
| Capacity and Affinity Screening | A comprehensive view of donors’ wealth markers and giving history for similar causes to identify your nonprofit’s most promising prospects | Overly focused on real estate metrics, a common complaint among reviewers |
| Integrations | Integrations with 40+ nonprofit CRM and fundraising tools | Approximately 7 available integrations |
Make the Switch to DonorSearch
Currently using iWave? Take a tour of DonorSearch and discover how you can get deeper, always accurate donor insights.
Signal by EverTrue vs. Kindsight
Kindsight surfaces prospects; Signal turns that insight into action, with pipeline management, AI assistance, and outreach tools built in one convenient donor engagement platform.
| Signal | Kindsight | |
|---|---|---|
| Granular, Real-Time Data | Social media listening tools that enable nonprofits to spot when supporters discuss your nonprofit on social media | No social media listening tools, only vague statements about monitoring donor “life events” |
| AI Assistance | An AI assistant that actively aids major gift officers in pulling out donor profile insights, planning follow-up meetings, and creating personalized messages | AI summary and contact report tools, content generation prompts for an additional fee |
| Major Gift Pipeline Development | Pipeline creation and management tool designed to facilitate day-to-day gift management, source new prospects consistently, and provide a real-time view of major gift officer activities to improve coordination and accountability | Surfaces prospects and shows potential relationship maps |
| Mobile App | Accessible mobile app that makes accessing and updating donor profiles while on the go a breeze | No mobile app offering |
| Donor Outreach | Built-in tools for email, phone calls, and video communication to ensure all outreach is automatically logged in donor profiles—plus the ability to create communication cadences at no extra cost | Built-in email and phone calls—plus strategic outreach workflows are an additional fee |
Hear from Nonprofits that Love Signal
Boston University strengthened its major gift pipeline with cadence-based outreach using Signal by EverTrue. Personalized, multi-touch pathways helped surface three $100,000 current-use gifts and a planned gift from a donor whose lifetime giving had previously totaled just $1,000. Signal enabled personalization at scale, clear engagement tracking, and focused discovery that turned quiet prospects into real opportunities.
Using Signal by EverTrue, KU Endowment expanded engagement far beyond its traditional 10% of prospects reached each year. Tiered portfolios and automated cadences helped drive $17.7M in giving tied to donor experience optimization, thousands of gifts, and consistent pipeline movement, while creating clarity and alignment across fundraising teams.
Boston College brought its year-end “Calling All Eagles” campaign into one shared, structured workflow using Signal by EverTrue. What was once a spreadsheet-heavy, manual process became a coordinated, full-team cadence that enabled faster execution, cleaner segmentation, higher completion rates, improved team alignment, and greater confidence across the team. By centralizing outreach in Signal, BC turned a chaotic year-end push into a repeatable, trackable campaign that scaled personalized engagement when it mattered most.
Make the Switch to Signal
Currently using Kindsight? Tour our platform and discover how you can get deeper, always accurate donor insights.
ThankView by EverTrue vs. Engage by Kindsight
ThankView
Ensure donors see the people behind your nonprofit with ThankView. Video is the go-to communication channel for modern-day donors, and ThankView gives nonprofits all the tools they need to create and deliver personalized video messages at scale.
ThankView is your user-friendly video studio, where you can:
- Record and upload videos from any device
- Send personalized videos at scale via email and text
- Collaborate with staff, students, administrators, and volunteers to share resources, collect clips, and build a video library
- Track open rates, watch times, responses, and more
- Schedule video deliveries to make video messaging part of your regular donor stewardship
Engage
Engage is Kindsight’s primary donor communication tool, and it encourages nonprofits to take the human touch out of their communications by heavily leaning on AI-generated messaging. If you’re looking for prompts and first drafts, Engage can suit your needs.
If your nonprofit is looking to build personalized, authentic messages that put a human face to your organization while still operating at scale, there are better options available.
Hear from Nonprofits that Love ThankView
When a critical print mailing failed days before an event, ETSU pivoted to personalized video using ThankView by EverTrue. A direct message from the president delivered a 60% open rate, strong engagement from donors aged 65+, and enthusiastic in-person feedback. The campaign reduced costs, preserved fundraising momentum, and reshaped how the team approaches event invitations and stewardship.
MassArt replaced a traditional print fundraising appeal with a personalized video campaign delivered through ThankView by EverTrue. The shift nearly doubled unrestricted revenue, drove ROI from $0.75 to $10.40 per dollar spent, and reactivated a long-lapsed donor with a $10,000 gift, proving that thoughtful fundraising videos can outperform expensive mail.
Illinois State scaled authentic donor engagement using student-recorded fundraising videos powered by ThankView by EverTrue. The approach helped generate $8M in annual giving and uncover a $960K major gift, turning high-volume personalization into measurable upgrades, retention, and discovery.
Texas State scored big with its Presidential Football Suite Campaign, using personalized video invitations sent through ThankView by EverTrue. Top supporters received custom messages from the university’s President, First Lady, and mascot Boko, creating a VIP experience before they ever reached the stadium. The campaign resulted in an 86% open rate, 91 RSVPs from 183 invitees, and a sold-out suite for all seven home games, culminating in a seven-figure gift finalized during the game.
The California Academy of Sciences elevated post-event stewardship by creating personalized videos with ThankView by EverTrue. Campaigns tied to major events achieved open rates as high as 74%, far exceeding industry benchmarks, and prompted heartfelt donor responses that strengthened relationships well beyond the event itself.
Make the Switch to ThankView
Ready to update your video strategy with ThankView? Tour our platform and start designing heartfelt videos at scale.
What do Reviewers Say?
Have Questions about Switching?
EverTrue’s support team is committed to making the migration process as simple as possible. Our team will be with you every step of the way to ensure your data is uploaded to your new EverTrue system with ease.
Kindsight's primary products are its fundraising CRM and prospect research tool. EverTrue connects prospect research, donor engagement, and stewardship into a philanthropy-first intelligence platform that helps fundraising teams turn data into action across the full donor lifecycle. With EverTrue, you can get the prospect research data you need, alongside the tools you need to create a consistent framework for reaching those prospects.
Yes! DonorSearch’s comprehensive, AI-powered models assess donor behavior, affinity, and giving capacity to identify which of your supporters you should be focusing on. Get insights into which supporters are your most promising major gift candidates.
