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DonorSearch identifies prospects in your database with the capacity and intent to give.

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EverTrue TV Ep 4: Ask

Through our ongoing video series, our founder and CEO Brent Grinna has been exploring the emerging methodology of social donor management (SDM) and how it can streamline your work in advancement to make you (and ultimately your team) more efficient and productive.

In the below video, learn about the third and final pillar of SDM: Ask.

Just tuning in to the series now? Make sure to watch Ep 1: SDM Overview, Ep 2: Build, and Ep 3: Understand first!

FULL VIDEO TRANSCRIPT

Once you’ve built an audience on social media that you understand in relation to your existing donor database, you can equip your team to be more efficient and make better asks.

So what kind of “ask” are we talking about?

Well, if you work in prospect research, you might not make the “ask” yourself. But social donor management can help you understand which rated prospects are engaging with you on social media so you can ensure they are assigned to a gift officer.

For frontline fundraisers, it’s all about planning trips more efficiently. Many gift officers we work with plan 150 or more visits per year. Let’s say you’re going to Chicago to see a donor who’s already in your portfolio. Social donor management can help you surface additional prospects in the area who could be great candidates for discovery visits.

Work in the annual fund? Trying to grow participation? Social donor management can surface highly engaged non-donors who are likely to give with a more personalized ask.

What about alumni relations or external affairs? Your ask might not be about money, but it might be asking people to join as volunteers, mentors, or board members. Social donor management uncovers people in your community who want to help.

No matter what your role is within your fundraising organization, social donor management will help you make better asks at the top, middle, or bottom of your donor pyramid. In coming sessions, we’ll be highlighting success stories of how you and your peers are doing just that.

Endowment Spending & Growth Calculator

Enter your fund's current value and adjust the return, spending, and inflation sliders to see how its value in today's dollars changes over time.

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4. Continue to Steward Donors

Your relationship with the donors who give to your endowment doesn’t end when you secure their gifts. Because your endowment exists to make a difference in the long term, your supporters will want you to keep in touch about its progress. Ongoing stewardship means keeping donors updated about your endowment’s performance and impact. A report that strengthens your relationship with donors should cover:
  • The fund’s balance at the start and end of the year
  • Spending amounts and allocations
  • How the fund’s returns compare to your investment targets
  • A short narrative detailing the specific impacts the endowment achieved
Create a report for each endowment rather than sending an identical document to everyone. A donor who endowed a scholarship wants to hear about the students it supported, while a donor who endowed a building fund wants updates on construction projects.

5. Upgrade Your Endowment Management Tools

Your endowment management tools should make applying your spending policy across every fund easy. Investing in dedicated software is especially useful as your endowment grows. Handling unitization in spreadsheets might work for a few funds, but as you begin to manage dozens or hundreds of gifts, dedicated software can save your team time spent manually calculating gains and losses for each one.

Why Nonprofits Need Dedicated Endowment Management Software

Dedicated endowment software brings accuracy and consistency to every part of the management process, from tracking individual funds to improving security. See how these solutions compare to a spreadsheet-based approach: nfographic table outlining the information below.

How These Methods Compare:

In managing your endowment with traditional spreadsheets, you may see:
  • High administrative burden: Manual entry across disconnected systems
  • Limited security and audit footprints: Reduced version control and audit trail visibility
  • Difficulty with donor transparency: Spreadsheets provide only static data that is difficult to turn into custom results.
By using dedicated software, you are likely to find the following improvements:
  • Lower administrative burden: Automated fund tracking and calculated allocations
  • Enhanced security and audit footprint: Audit-ready reconciliation with clear tracking
  • Greater donor transparency: Connects with reporting platforms
Dedicated endowment management software keeps your organization compliant while freeing up the time your team once spent manually managing spreadsheets.

Secure Your Endowment with Balance by EverTrue

Effective endowment management begins with excellent accounting. Balance by EverTrue handles unitization, applies spending rules, and produces audit-ready reports, so your team can spend more time on the donor relationships that built the fund in the first place.
  • Turn your data into a clear picture of long-term impact. Combine accurate fund accounting with donor reporting that showcases impact.
  • Connect with the tools you already use. Pair Balance with Impact by EverTrue and ODDER by EverTrue to create and deliver compelling digital endowment reports that you can send to donors with ease.
  • Know where every fund stands in real time. Check market values, gift history, and available spending for any fund. Then, share view-only versions with your team, so everyone stays informed.
With Balance, your team can stop spending all your time on manual management and instead add balance to your endowment workflow.

Additional Resources

To learn more about managing your endowment and other ways that technology can help your organization, check out these additional resources: Less stress, higher endowment funds. Discover how Balance provides the organization, security, and accuracy your endowment needs. Request a demo.
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