How To Use Facebook’s Fundraiser Tools To Raise Money for Your Nonprofit (Updated 2026)

Have you seen fundraisers on Facebook and wondered whether your organization could benefit from a social campaign?

Facebook fundraising tools have changed dramatically over the past few years. While the core idea — supporters raising money on behalf of your mission — remains powerful, the way Meta’s tools work has shifted, especially around donation processing, fees, and recurring gifts. Below is the most up‑to‑date guidance for using Facebook (and Instagram) to fundraise in 2025.

What’s New With Facebook Fundraising Tools

1. Meta now partners exclusively with PayPal Giving Fund (PPGF).
   Instead of processing donations directly through Meta Payments or Network for Good, Meta requires nonprofits in major regions (including the U.S., U.K., Canada, and Australia) to use PayPal Giving Fund to receive donations made through Facebook and Instagram. All donations are irrevocable gifts to PPGF and then granted to the nonprofit.
2. Processing fees are no longer covered by Meta.
   Previously, Meta covered processing fees on charitable donations. With the switch to PayPal Giving Fund, nonprofits now face payment processing fees (e.g., ~1.99% + $0.49 per donation in the U.S.). Donors may be offered the option to cover processing fees as part of their gift.
3. Recurring donation features were discontinued.
   New recurring donation campaigns are no longer supported through Facebook’s fundraising tools. While any existing recurring gifts set up before the change continued for a time, organizations can no longer launch recurring giving through Meta’s native tools.
4. In the European Economic Area (EEA), Meta’s fundraising tools have been discontinued.
   As of July 1, 2024, charities in the EEA no longer have access to Facebook and Instagram fundraising features including donate buttons, fundraiser pages, and fundraising APIs. Meta now suggests linking supporters to off‑site donation pages instead.

Requirements to Use Facebook Fundraising Tools Today

To qualify for Meta’s fundraising tools in supported regions, your nonprofit must:

• Be a registered nonprofit or charity (e.g., a 501(c)(3) in the United States)
• Be approved for Meta’s charitable fundraising tools
• Be enrolled with PayPal Giving Fund, which handles donation processing and grants for eligible nonprofits

Enrollment with PPGF is free and typically completed through PayPal’s nonprofit portal, but your Meta Page must also be verified and approved.

Fundraising Features That Still Work

Even with changes to processing and fees, several Facebook fundraising features remain available in supported countries:

Donate Buttons on Pages and Posts

You can still place a donate button on your nonprofit’s Facebook Page and include donate calls‑to‑action on posts and live videos, making it easy for supporters to give without leaving the platform.

Page and Personal Fundraisers

Supporters can create fundraisers for your nonprofit from their own profiles. These pages act like mini‑crowdfunding pages with built‑in donate buttons and sharable links.

Birthday and Life Event Fundraisers

Individuals can still choose your organization when setting up birthday fundraisers or other personal fundraising events, encouraging their networks to give. This feature remains a unique social giving opportunity on Meta’s platforms.

Instagram Fundraising Integration

Fundraiser links and donate button features can also be shared on Instagram, helping you reach donors on another major social platform. Some integrations now allow posting a fundraiser link in bio or sharing fundraiser previews within organic Instagram content.

How Your Nonprofit Receives Funds Now

All donations made through Facebook and Instagram fundraisers are routed through PayPal Giving Fund rather than Meta Payments:

• If your nonprofit is enrolled with PPGF, funds are typically granted within 15–45 days.
• If not enrolled, payments can take up to 90 days and may be issued by check.
• PPGF provides transaction reports and donation summaries to nonprofits that opt into reporting.
• Donor contact information is available if donors consent to share their email during the donation process.

Best Practices for Facebook Fundraising in 2026

Promote Beyond Facebook:
The donate button alone won’t carry all your fundraising goals. Cross‑promote fundraisers on your email lists, website, and other social platforms.

Drive Traffic Back to Your Own Giving Page:
Because Meta’s integration limits donor data capture, consider linking back to your own donate page or integrated platform (like Givebutter or your CRM) to collect richer donor info and automate follow‑up.

Encourage Supporter‑Led Fundraisers:
People raising money on behalf of your cause through birthdays or personal fundraisers continue to be a strong engagement tactic.

Leverage Instagram:
Instagram remains a major driver of social engagement. Pair Facebook fundraisers with Instagram Stories and Reels to expand reach.

Summary: What You Need to Know

Final Thoughts

Facebook fundraising can still be a valuable part of a nonprofit’s digital fundraising strategy, but the tools are no longer the same as they were in 2020. With Meta’s decision to route donations through PayPal Giving Fund, discontinue recurring gifts, and shift fee responsibility, it’s essential to adjust your strategy and communication accordingly.

When used together with other channels — your website, email, SMS, and modern fundraising tools — Facebook and Instagram fundraisers can still help you reach new supporters and deepen engagement.