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The Perfect Recipe for Gingerbread…and Fundraising Success!

Hi, friends! 🍪✨
It’s that time of year again—when the smell of freshly baked cookies fills the air, and we’re all thinking about how to sweeten our fundraising strategies (or at least we are, because that’s just who we are).

But today, we’re taking a short break from donor engagement and campaign planning to share a recipe that’s been passed down in the EverCrew for at least…a few Google searches. Yes, it’s time for gingerbread cookies—the ultimate holiday treat that’s as warm as your most heartfelt donor thank-you note.

Oh, and if you’re here for the secret to perfect cookies and perfect fundraising, keep reading. 😉


Ingredients

To start, here’s what you’ll need—both for cookies and campaign success:

  • 3/4 cup packed dark brown sugar (for a rich, robust flavor—just like a well-crafted donor message!)
  • 1 stick butter or margarine, softened (because smooth execution is key, in cookies and donor workflows alike!)
  • 2 large eggs (a crucial binder…think of these as your key stakeholders!)
  • 1/4 cup molasses (the sweet touch your messaging needs)
  • 3 3/4 cups all-purpose flour, plus more for dusting (because every campaign needs a solid foundation!)
  • 2 teaspoons ground ginger (a hint of spice adds flair—just like a perfectly timed Giving Day!)
  • 1 1/2 teaspoons baking soda (it’s all about balance—like juggling stewardship and appeals)
  • 1/2 teaspoon ground cinnamon (for warmth—never forget the human touch in fundraising!)
  • 1/2 teaspoon freshly grated nutmeg (a pinch of the unexpected works wonders)
  • 1/2 teaspoon salt (you can’t skip the essentials, whether it’s salt or segmentation!)
  • 1 cup powdered sugar (because donors deserve icing on the cake—or cookie)
  • 1 to 2 tablespoons milk (to smooth things out, like your donor journey)

Instructions

  1. Mix It Up: Start by creaming together the sugar and butter until it’s smooth and dreamy—like the perfect donor outreach strategy. Add the eggs and molasses, blending until it’s a unified message…err, dough.
  2. Get Organized: Combine the flour, ginger, baking soda, cinnamon, nutmeg, and salt. Slowly incorporate the dry ingredients into the wet mixture. It might feel like a heavy lift (we see you, year-end giving), but keep going—you’re building something wonderful.
  3. Plan Ahead: Wrap the dough in plastic wrap and refrigerate for an hour or overnight. Think of this as the cooling-off period after a big Giving Tuesday push.
  4. Time to Shine: Preheat your oven to 350°F. Roll out the dough to about 1/8″ thick, cut out your favorite shapes, and bake for 10 minutes. These cookies will be the stars of the show—just like your donor stewardship efforts!
  5. Make it Personal: Mix powdered sugar with milk to create your icing, then decorate. (Pro tip: a little extra effort here goes a long way, just like a personalized video thank-you.)

And there you have it—gingerbread cookies as sweet as a record-breaking fundraising campaign. Let us know what you think!

Endowment Spending & Growth Calculator

Enter your fund's current value and adjust the return, spending, and inflation sliders to see how its value in today's dollars changes over time.

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4. Continue to Steward Donors

Your relationship with the donors who give to your endowment doesn’t end when you secure their gifts. Because your endowment exists to make a difference in the long term, your supporters will want you to keep in touch about its progress. Ongoing stewardship means keeping donors updated about your endowment’s performance and impact. A report that strengthens your relationship with donors should cover:
  • The fund’s balance at the start and end of the year
  • Spending amounts and allocations
  • How the fund’s returns compare to your investment targets
  • A short narrative detailing the specific impacts the endowment achieved
Create a report for each endowment rather than sending an identical document to everyone. A donor who endowed a scholarship wants to hear about the students it supported, while a donor who endowed a building fund wants updates on construction projects.

5. Upgrade Your Endowment Management Tools

Your endowment management tools should make applying your spending policy across every fund easy. Investing in dedicated software is especially useful as your endowment grows. Handling unitization in spreadsheets might work for a few funds, but as you begin to manage dozens or hundreds of gifts, dedicated software can save your team time spent manually calculating gains and losses for each one.

Why Nonprofits Need Dedicated Endowment Management Software

Dedicated endowment software brings accuracy and consistency to every part of the management process, from tracking individual funds to improving security. See how these solutions compare to a spreadsheet-based approach: nfographic table outlining the information below.

How These Methods Compare:

In managing your endowment with traditional spreadsheets, you may see:
  • High administrative burden: Manual entry across disconnected systems
  • Limited security and audit footprints: Reduced version control and audit trail visibility
  • Difficulty with donor transparency: Spreadsheets provide only static data that is difficult to turn into custom results.
By using dedicated software, you are likely to find the following improvements:
  • Lower administrative burden: Automated fund tracking and calculated allocations
  • Enhanced security and audit footprint: Audit-ready reconciliation with clear tracking
  • Greater donor transparency: Connects with reporting platforms
Dedicated endowment management software keeps your organization compliant while freeing up the time your team once spent manually managing spreadsheets.

Secure Your Endowment with Balance by EverTrue

Effective endowment management begins with excellent accounting. Balance by EverTrue handles unitization, applies spending rules, and produces audit-ready reports, so your team can spend more time on the donor relationships that built the fund in the first place.
  • Turn your data into a clear picture of long-term impact. Combine accurate fund accounting with donor reporting that showcases impact.
  • Connect with the tools you already use. Pair Balance with Impact by EverTrue and ODDER by EverTrue to create and deliver compelling digital endowment reports that you can send to donors with ease.
  • Know where every fund stands in real time. Check market values, gift history, and available spending for any fund. Then, share view-only versions with your team, so everyone stays informed.
With Balance, your team can stop spending all your time on manual management and instead add balance to your endowment workflow.

Additional Resources

To learn more about managing your endowment and other ways that technology can help your organization, check out these additional resources: Less stress, higher endowment funds. Discover how Balance provides the organization, security, and accuracy your endowment needs. Request a demo.
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