There are over 86,000 alumni groups on LinkedIn catering to traditional high school and college alumni groups and a wide range of corporate alumni, including McKinsey (7,800 members), Goldman Sachs (8,800 members), and Bain & Company (5,600 members).
Yet, most of these groups grow organically at a slow pace, and few count more than 20% of their global alumni population as members.
Over the last four years, Bowdoin College Alumni has grown to 3,100 members representing 17% of Bowdoin’s 18,000-person global alumni community. However, there are 8,500 Polar Bears on LinkedIn.
Why haven’t more than 35% of Bowdoin alumni on LinkedIn joined the group?
Bowdoin’s doing much better than most.
• 30% of Carnegie Mellon alumni on LinkedIn have joined Carnegie Mellon Alumni.
• 25% of Brown University alumni on LinkedIn have joined Brown Alumni Association.
• And while Princeton touts an industry-leading 60%+ alumni giving participation rate, only 12% of Princeton alumni on LinkedIn have joined Princeton University – Alumni Association.
Alumni LinkedIn Group Participation Rate
So what gives?
One of the challenges is that discovery of alumni groups is difficult amidst a sea of over one million LinkedIn groups.
But there is a very easy, FREE way to grow your LinkedIn group in just a few minutes. Here’s how:
Step 1 – Select Your Alumni Group
Step 2 – Select “Share group” (upper right) and click “Invite others”
Step 3 – Click “Upload File” and upload a .csv file including the First Name, Last Name and Email Address of your alumni
Step 4 – Ensure the file format uploaded correctly, and select “Finish Uploading”
Step 5 – Select “Send Invitations”
Step 6 – Watch your Group Grow!
If you try the steps above, please let us know what kind of uplift you see in your alumni group membership.
If you’re interested in learning more about how LinkedIn groups can help you engage your alumni community, please listen to the free webinar below, or send us an e-mail at marketing@evertrue.com.
Ever True!
Brent
