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Joining the EverCrew: How Colored Pants Led Me to True Joy

On January 16, 2013, Eli Lederman (a good friend and mentor) introduced me via email to the one and only Brent Grinna, Founder and CEO of EverTrue. Thus began my initial crush on the company.

Brent and I met for coffee at 290 Congress St. in Boston—the building out of which we were ironically and conveniently both working. He shared with me his vision to “build relationships in pursuit of a better world” through a mobile-first platform. I was instantly hooked given my lifetime of private education, reliance on my alumni networks, passion for technology, and addiction to the startup world. However, at that point, I was content at Brightcove, the company that ignited my desire to pursue a career in technology sales.

For the next year or so, I constantly found myself “creeping” on the LinkedIn profiles of the EverCrew, perusing the EverTrue site for more information on its products.

I’m not sure if it was Brent’s first reaction to my colored pants or the sheer brilliance behind his vision that made me realize I was destined to be part of this team. But either way, the more I “stalked” EverTrue, the more I craved to be part of it.

And that stalking paid off when, on a random Wednesday morning, I logged into LinkedIn and saw an updated career move to EverTrue on the profile of Elisabeth Bentel Carpenter: the woman, the myth, the legend. I nearly died. Ok, that’s a little dramatic…I was a theater major at Williams College, so bear with me.

Elisabeth had joined as EverTrue’s brilliant and fabulous COO. And, oh by the way, she co-founded Brightcove and is one of the most powerful and smart women I’ve ever had the pleasure of working next to.

My crush on EverTrue developed into a more serious infatuation and dire need to work there. Now the profile “creeping” had evolved into sending Brent and/or Elisabeth an email every month or so, letting them know that I was eagerly awaiting a position in Sales to free up (little did they know I’d have basically taken an unpaid internship in the mail room if I’d had to).

FINALLY, on September 11, 2013, I got a bite—an email from Elisabeth asking me if I knew any “outstanding account managers interested in joining the hottest company in town.”

Now it was time to play hard to get. OK, just kidding. But really I couldn’t raise my hand quite yet as I had just transitioned to another company, thinking that my relationship with EverTrue would take more time to develop. A couple months later, after realizing that my current role wasn’t a great fit, I reignited the conversation with EverTrue. Elisabeth and I discussed my previous experience and both decided that this role in account management might actually be a perfect fit for me; so I went for it. And boy has it proven to be a match. Yes, you can all rest assured that EverTrue and I are currently in love—I feel like I’m reciting an episode of The Bachelor right now (a past season, that is…).

As I sit here in my neon green pants, looking at my team’s EverTrue betta fish, I can honestly say I’m the most content I’ve ever been with my career. From the company retreat to Killington to the delicious team lunches we enjoy every Wednesday, it’s ultimately the smart, fun, eccentric group of people (aka avatars) and the products we’re all so passionate about providing our customers that make this experience a true joy.

If you want to experience the true joy I’m talking about, check out our GivingTree product video (SO FUN).

Endowment Spending & Growth Calculator

Enter your fund's current value and adjust the return, spending, and inflation sliders to see how its value in today's dollars changes over time.

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4. Continue to Steward Donors

Your relationship with the donors who give to your endowment doesn’t end when you secure their gifts. Because your endowment exists to make a difference in the long term, your supporters will want you to keep in touch about its progress. Ongoing stewardship means keeping donors updated about your endowment’s performance and impact. A report that strengthens your relationship with donors should cover:
  • The fund’s balance at the start and end of the year
  • Spending amounts and allocations
  • How the fund’s returns compare to your investment targets
  • A short narrative detailing the specific impacts the endowment achieved
Create a report for each endowment rather than sending an identical document to everyone. A donor who endowed a scholarship wants to hear about the students it supported, while a donor who endowed a building fund wants updates on construction projects.

5. Upgrade Your Endowment Management Tools

Your endowment management tools should make applying your spending policy across every fund easy. Investing in dedicated software is especially useful as your endowment grows. Handling unitization in spreadsheets might work for a few funds, but as you begin to manage dozens or hundreds of gifts, dedicated software can save your team time spent manually calculating gains and losses for each one.

Why Nonprofits Need Dedicated Endowment Management Software

Dedicated endowment software brings accuracy and consistency to every part of the management process, from tracking individual funds to improving security. See how these solutions compare to a spreadsheet-based approach: nfographic table outlining the information below.

How These Methods Compare:

In managing your endowment with traditional spreadsheets, you may see:
  • High administrative burden: Manual entry across disconnected systems
  • Limited security and audit footprints: Reduced version control and audit trail visibility
  • Difficulty with donor transparency: Spreadsheets provide only static data that is difficult to turn into custom results.
By using dedicated software, you are likely to find the following improvements:
  • Lower administrative burden: Automated fund tracking and calculated allocations
  • Enhanced security and audit footprint: Audit-ready reconciliation with clear tracking
  • Greater donor transparency: Connects with reporting platforms
Dedicated endowment management software keeps your organization compliant while freeing up the time your team once spent manually managing spreadsheets.

Secure Your Endowment with Balance by EverTrue

Effective endowment management begins with excellent accounting. Balance by EverTrue handles unitization, applies spending rules, and produces audit-ready reports, so your team can spend more time on the donor relationships that built the fund in the first place.
  • Turn your data into a clear picture of long-term impact. Combine accurate fund accounting with donor reporting that showcases impact.
  • Connect with the tools you already use. Pair Balance with Impact by EverTrue and ODDER by EverTrue to create and deliver compelling digital endowment reports that you can send to donors with ease.
  • Know where every fund stands in real time. Check market values, gift history, and available spending for any fund. Then, share view-only versions with your team, so everyone stays informed.
With Balance, your team can stop spending all your time on manual management and instead add balance to your endowment workflow.

Additional Resources

To learn more about managing your endowment and other ways that technology can help your organization, check out these additional resources: Less stress, higher endowment funds. Discover how Balance provides the organization, security, and accuracy your endowment needs. Request a demo.
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