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Oregon State Turns “Likes” into Engagement

This blog post is a repost of an article shared by EverTrue customer Oregon State University:

KAREN OLDFIELD’S ENGAGING STORY

Just this past week, the President of the Our Beaver Nation Advisory Board, Karen Oldfield reached and surpassed a rather unique milestone. She became our first donor to amass over 10,000 reactions (likes, comments, shares, etc.) on Oregon State-related Facebook accounts. She also became the first with over 1,500 comments to Beaver-related posts on the social media platform.

In days past, someone who was as connected to her alma mater as Karen is would chat about it on the phone, via email, in person or even by letter. Now, donors like Karen and her family have the immediate opportunity to voice their love for the Orange & Black.

Karen and her family are Beavers through and through. She, her two brothers, and her father all attended Oregon State. Her husband, Dick, was a student-athlete on the men’s track team at OSU. His four siblings also attended and his father was a professor at the university. Karen and Dick’s two children, Alex and Emily, and their daughter-in-law Ashley, all recently graduated from OSU as well. To say there is an affinity for Oregon State in the Oldfield household would be an understatement, but a question must be asked.

Why Facebook?

“It lets us know when our football game times have been determined, what color uniform the teams will be wearing for that game, parking information, any changes to the game day experience and how to watch the game on TV if you can’t get to Reser. I feel like Facebook serves our generation more so than Instagram, Twitter or Snapchat.  I think my generation is comfortable with it,” commented Karen.

Karen spreads the wealth in terms of interactions across all OSU-related accounts on Facebook. Since her first engagement with an Oregon State account on September 7, 2010, Karen has been engaging at a rate of just under four reactions per day. She has reacted to or commented on 15 Oregon State Athletics-based accounts with 25.9% of the reactions pointed towards Oregon State Baseball.

“I want all the student-athletes and all the teams to know that there are people out there that care about them and what they do.  The time they spend on the practice fields, doing their community service and making sure that their studies are top priority, sometimes a GO BEAVS, can give them a little boost,” Karen added. “And, not just the athletes, but their coaches, weight staff, trainers and all who support the student-athletes and OSU teams. If someone new to Facebook sees that I react a lot to OSU posts, maybe they will as well.”

Facebook is not the only way Karen engages with Oregon State Athletics. She has been a member of the OBN Advisory Board for the past eight years and recently was elevated to President. She and her family attend Beaver athletic and special events throughout the year, holding season tickets for three sports.

The Oldfield family’s generosity in terms of their investment in our student-athletes’ collective futures is immeasurable. They care about each and every one of them, no matter if they’ve met in person or not.

What’s not to  50538  about that?

Endowment Spending & Growth Calculator

Enter your fund's current value and adjust the return, spending, and inflation sliders to see how its value in today's dollars changes over time.

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4. Continue to Steward Donors

Your relationship with the donors who give to your endowment doesn’t end when you secure their gifts. Because your endowment exists to make a difference in the long term, your supporters will want you to keep in touch about its progress. Ongoing stewardship means keeping donors updated about your endowment’s performance and impact. A report that strengthens your relationship with donors should cover:
  • The fund’s balance at the start and end of the year
  • Spending amounts and allocations
  • How the fund’s returns compare to your investment targets
  • A short narrative detailing the specific impacts the endowment achieved
Create a report for each endowment rather than sending an identical document to everyone. A donor who endowed a scholarship wants to hear about the students it supported, while a donor who endowed a building fund wants updates on construction projects.

5. Upgrade Your Endowment Management Tools

Your endowment management tools should make applying your spending policy across every fund easy. Investing in dedicated software is especially useful as your endowment grows. Handling unitization in spreadsheets might work for a few funds, but as you begin to manage dozens or hundreds of gifts, dedicated software can save your team time spent manually calculating gains and losses for each one.

Why Nonprofits Need Dedicated Endowment Management Software

Dedicated endowment software brings accuracy and consistency to every part of the management process, from tracking individual funds to improving security. See how these solutions compare to a spreadsheet-based approach: nfographic table outlining the information below.

How These Methods Compare:

In managing your endowment with traditional spreadsheets, you may see:
  • High administrative burden: Manual entry across disconnected systems
  • Limited security and audit footprints: Reduced version control and audit trail visibility
  • Difficulty with donor transparency: Spreadsheets provide only static data that is difficult to turn into custom results.
By using dedicated software, you are likely to find the following improvements:
  • Lower administrative burden: Automated fund tracking and calculated allocations
  • Enhanced security and audit footprint: Audit-ready reconciliation with clear tracking
  • Greater donor transparency: Connects with reporting platforms
Dedicated endowment management software keeps your organization compliant while freeing up the time your team once spent manually managing spreadsheets.

Secure Your Endowment with Balance by EverTrue

Effective endowment management begins with excellent accounting. Balance by EverTrue handles unitization, applies spending rules, and produces audit-ready reports, so your team can spend more time on the donor relationships that built the fund in the first place.
  • Turn your data into a clear picture of long-term impact. Combine accurate fund accounting with donor reporting that showcases impact.
  • Connect with the tools you already use. Pair Balance with Impact by EverTrue and ODDER by EverTrue to create and deliver compelling digital endowment reports that you can send to donors with ease.
  • Know where every fund stands in real time. Check market values, gift history, and available spending for any fund. Then, share view-only versions with your team, so everyone stays informed.
With Balance, your team can stop spending all your time on manual management and instead add balance to your endowment workflow.

Additional Resources

To learn more about managing your endowment and other ways that technology can help your organization, check out these additional resources: Less stress, higher endowment funds. Discover how Balance provides the organization, security, and accuracy your endowment needs. Request a demo.
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