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RAISE Podcast: The Original Digital Gift Officer

Episode 9:

The Original Digital Gift Officer

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There’s a lot of chatter about digital gift officers these days. But before anyone was talking about it, Keith Hannon was doing it. Or at least figuring it out on the fly, since it wasn’t technically part of his job description.

That was back when he ran social media for Cornell University and trying to make an impact for the advancement team. These days Keith relies on some of those early strategies in his role as Associate Director of Alumni Affairs and Development for Cornell Athletics. It all started as he tried to figure out how he could bring maximum value to the university. 

To do that, it seemed to Keith, he had to make personal connections with prospects. Thanks to his previous life doing stand-up comedy and making videos in Hollywood, the obvious approach to establishing those relationships was through storytelling. So he got to work. He took quick videos of coaches to break the ice during one-to-one outreach. He dove into the likes on his social posts to understand his best followers. He put himself in front of the camera so people would immediately recognize him as “that guy from Facebook and Instagram” when he eventually reached out for a conversation. 

None of that was what he was tasked with doing. But it just made sense to Keith. In this episode of the RAISE podcast, Brent talks to Keith about blurring the line between communications and fundraising, why advancement teams need dedicated storytelling support and how quick videos lead to big donations.

(Check out Keith’s recent guest post on our blog: The Illusion of Local)

Keith’s approach started as a bit of an anomaly. But the longer he talked with Brent, the more clear it becomes that his approach ought to be the standard.

Keith Hannon

Associate Director of Alumni Affairs and Development for Athletics Cornell University

About Keith

Keith Hannon is a major gift officer for athletics at Cornell University. Previously, he was a member of Cornell’s alumni affairs and development’s digital innovation team where he managed online alumni communities and developed digital strategies for major- and leadership-level donor discovery and cultivation. He’s a recovering television/film professional who is quickly approaching 10 years in higher ed advancement.

Endowment Spending & Growth Calculator

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4. Continue to Steward Donors

Your relationship with the donors who give to your endowment doesn’t end when you secure their gifts. Because your endowment exists to make a difference in the long term, your supporters will want you to keep in touch about its progress. Ongoing stewardship means keeping donors updated about your endowment’s performance and impact. A report that strengthens your relationship with donors should cover:
  • The fund’s balance at the start and end of the year
  • Spending amounts and allocations
  • How the fund’s returns compare to your investment targets
  • A short narrative detailing the specific impacts the endowment achieved
Create a report for each endowment rather than sending an identical document to everyone. A donor who endowed a scholarship wants to hear about the students it supported, while a donor who endowed a building fund wants updates on construction projects.

5. Upgrade Your Endowment Management Tools

Your endowment management tools should make applying your spending policy across every fund easy. Investing in dedicated software is especially useful as your endowment grows. Handling unitization in spreadsheets might work for a few funds, but as you begin to manage dozens or hundreds of gifts, dedicated software can save your team time spent manually calculating gains and losses for each one.

Why Nonprofits Need Dedicated Endowment Management Software

Dedicated endowment software brings accuracy and consistency to every part of the management process, from tracking individual funds to improving security. See how these solutions compare to a spreadsheet-based approach: nfographic table outlining the information below.

How These Methods Compare:

In managing your endowment with traditional spreadsheets, you may see:
  • High administrative burden: Manual entry across disconnected systems
  • Limited security and audit footprints: Reduced version control and audit trail visibility
  • Difficulty with donor transparency: Spreadsheets provide only static data that is difficult to turn into custom results.
By using dedicated software, you are likely to find the following improvements:
  • Lower administrative burden: Automated fund tracking and calculated allocations
  • Enhanced security and audit footprint: Audit-ready reconciliation with clear tracking
  • Greater donor transparency: Connects with reporting platforms
Dedicated endowment management software keeps your organization compliant while freeing up the time your team once spent manually managing spreadsheets.

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Effective endowment management begins with excellent accounting. Balance by EverTrue handles unitization, applies spending rules, and produces audit-ready reports, so your team can spend more time on the donor relationships that built the fund in the first place.
  • Turn your data into a clear picture of long-term impact. Combine accurate fund accounting with donor reporting that showcases impact.
  • Connect with the tools you already use. Pair Balance with Impact by EverTrue and ODDER by EverTrue to create and deliver compelling digital endowment reports that you can send to donors with ease.
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With Balance, your team can stop spending all your time on manual management and instead add balance to your endowment workflow.

Additional Resources

To learn more about managing your endowment and other ways that technology can help your organization, check out these additional resources: Less stress, higher endowment funds. Discover how Balance provides the organization, security, and accuracy your endowment needs. Request a demo.
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