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RAISE Podcast: Live from RAISE2019 with Mark Koenig 

Episode 8:

Live Podcast: The Leaky Bucket with Mark Koenig

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Your podcast hasn’t truly arrived until you do a live episode. We asked around the podcast world, and that’s what we were told. Everyone seemed pretty official about the whole thing. So we figured we’d better go ahead and get official by recording this episode of the RAISE Podcast live on stage at RAISE2019 a few weeks ago.

Mark Koenig, Chief Innovation Officer and Vice President of Technology at the Oregon State University Foundation, was game enough to sit down with Brent as we tried out a live recording. Being the total pro that he is, Mark was unfazed by the bright lights.

In their conversation, Brent and Mark take a step back from the day-in, day-out work that drives fundraising. They examine the industry with a bird’s eye view and talk about some of the big picture issues that are easy to miss when we’re consumed by our to do lists. 

They take a special interest in retention, and the industry’s shortcomings when it comes to making sure donors return year after year, even though countless studies show that it’s less expensive to retain an existing customer than acquire a new one.

Want to learn more? Read our Digital Gift Officer Playbook for tips on how to reduce donor churn and build better relationships to drive more leadership gifts. 

Mark Koenig

Chief Innovation Officer and Vice President of Technology at Oregon State University Foundation

About Mark

Leveraging over twenty years in higher education advancement, Mark has extensive experience in the development and utilization of fundraising best practices. This includes employing analytics to increase fundraising efficiency and effectiveness, and developing and measuring the return on investment for engagement. Most recently, he’s been leading the OSU Foundation’s efforts to digitally transform the organization (and industry) by driving innovation and change, ultimately leveraging technology, talent and strategies to create a sustainable and scaleable best-in-class approach. In 2018, Mark led the OSU Foundation’s successful adoption of a new customer relationship management system, Ellucian CRM Advance, after taking part in extensive alpha and beta testing with colleagues nationwide.

Endowment Spending & Growth Calculator

Enter your fund's current value and adjust the return, spending, and inflation sliders to see how its value in today's dollars changes over time.

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4. Continue to Steward Donors

Your relationship with the donors who give to your endowment doesn’t end when you secure their gifts. Because your endowment exists to make a difference in the long term, your supporters will want you to keep in touch about its progress. Ongoing stewardship means keeping donors updated about your endowment’s performance and impact. A report that strengthens your relationship with donors should cover:
  • The fund’s balance at the start and end of the year
  • Spending amounts and allocations
  • How the fund’s returns compare to your investment targets
  • A short narrative detailing the specific impacts the endowment achieved
Create a report for each endowment rather than sending an identical document to everyone. A donor who endowed a scholarship wants to hear about the students it supported, while a donor who endowed a building fund wants updates on construction projects.

5. Upgrade Your Endowment Management Tools

Your endowment management tools should make applying your spending policy across every fund easy. Investing in dedicated software is especially useful as your endowment grows. Handling unitization in spreadsheets might work for a few funds, but as you begin to manage dozens or hundreds of gifts, dedicated software can save your team time spent manually calculating gains and losses for each one.

Why Nonprofits Need Dedicated Endowment Management Software

Dedicated endowment software brings accuracy and consistency to every part of the management process, from tracking individual funds to improving security. See how these solutions compare to a spreadsheet-based approach: nfographic table outlining the information below.

How These Methods Compare:

In managing your endowment with traditional spreadsheets, you may see:
  • High administrative burden: Manual entry across disconnected systems
  • Limited security and audit footprints: Reduced version control and audit trail visibility
  • Difficulty with donor transparency: Spreadsheets provide only static data that is difficult to turn into custom results.
By using dedicated software, you are likely to find the following improvements:
  • Lower administrative burden: Automated fund tracking and calculated allocations
  • Enhanced security and audit footprint: Audit-ready reconciliation with clear tracking
  • Greater donor transparency: Connects with reporting platforms
Dedicated endowment management software keeps your organization compliant while freeing up the time your team once spent manually managing spreadsheets.

Secure Your Endowment with Balance by EverTrue

Effective endowment management begins with excellent accounting. Balance by EverTrue handles unitization, applies spending rules, and produces audit-ready reports, so your team can spend more time on the donor relationships that built the fund in the first place.
  • Turn your data into a clear picture of long-term impact. Combine accurate fund accounting with donor reporting that showcases impact.
  • Connect with the tools you already use. Pair Balance with Impact by EverTrue and ODDER by EverTrue to create and deliver compelling digital endowment reports that you can send to donors with ease.
  • Know where every fund stands in real time. Check market values, gift history, and available spending for any fund. Then, share view-only versions with your team, so everyone stays informed.
With Balance, your team can stop spending all your time on manual management and instead add balance to your endowment workflow.

Additional Resources

To learn more about managing your endowment and other ways that technology can help your organization, check out these additional resources: Less stress, higher endowment funds. Discover how Balance provides the organization, security, and accuracy your endowment needs. Request a demo.
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