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RAISE Podcast: Raise Smarter, Lynette Marshall

Episode 27:

Raise Smarter

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Brent is joined by Lynette Marshall, President and Chief Executive Officer of the University of Iowa Center for Advancement. This episode was recorded early on in the COVID-19 crisis, at a time when they were both adjusting to their new work from home environments. We loved hearing about her journey from growing up on a fifth-generation family farm in Illinois to being one of the most respected leaders in advancement today.

Lynette Marshall

President and Chief Executive Officer of the University of Iowa Center for Advancement

About Lynette

Lynette Marshall is proud to serve as president and chief executive officer of the University of Iowa Center for Advancement, an organization that combines two longstanding institutions—the UI Foundation and the UI Alumni Association. Lynette leads the organization’s mission to advance the University of Iowa through engagement and philanthropy. During her tenure, the UI Foundation experienced record performance and growth and became a national leader in creating a campus culture of philanthropy. In 2016, the UI completed For Iowa. Forever More., the largest fundraising campaign in the history of the university and the state of Iowa, raising more than $1.975 billion and exceeding the initial goal by $275 million.

Lynette joined the organization in 2006 and provides leadership to several national groups, including the Association of Governing Boards, the Council for the Advancement and Support of Education (CASE), the CASE 50 Steering Committee, and she currently serves as dean of the Big Ten Fund Raisers Institute (BTFRI). Lynette served 25 years in fundraising at the University of Illinois at Urbana-Champaign, including her final two as associate chancellor for development. She earned a Bachelor of Science degree in agricultural science and a master’s in educational policy studies at the University of Illinois at Urbana-Champaign. Lynette grew up on a fifth-generation family farm near Peoria, Illinois. She and her husband, Jeffery Ford, have two adult children, Michael and Katharine.

Endowment Spending & Growth Calculator

Enter your fund's current value and adjust the return, spending, and inflation sliders to see how its value in today's dollars changes over time.

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4. Continue to Steward Donors

Your relationship with the donors who give to your endowment doesn’t end when you secure their gifts. Because your endowment exists to make a difference in the long term, your supporters will want you to keep in touch about its progress. Ongoing stewardship means keeping donors updated about your endowment’s performance and impact. A report that strengthens your relationship with donors should cover:
  • The fund’s balance at the start and end of the year
  • Spending amounts and allocations
  • How the fund’s returns compare to your investment targets
  • A short narrative detailing the specific impacts the endowment achieved
Create a report for each endowment rather than sending an identical document to everyone. A donor who endowed a scholarship wants to hear about the students it supported, while a donor who endowed a building fund wants updates on construction projects.

5. Upgrade Your Endowment Management Tools

Your endowment management tools should make applying your spending policy across every fund easy. Investing in dedicated software is especially useful as your endowment grows. Handling unitization in spreadsheets might work for a few funds, but as you begin to manage dozens or hundreds of gifts, dedicated software can save your team time spent manually calculating gains and losses for each one.

Why Nonprofits Need Dedicated Endowment Management Software

Dedicated endowment software brings accuracy and consistency to every part of the management process, from tracking individual funds to improving security. See how these solutions compare to a spreadsheet-based approach: nfographic table outlining the information below.

How These Methods Compare:

In managing your endowment with traditional spreadsheets, you may see:
  • High administrative burden: Manual entry across disconnected systems
  • Limited security and audit footprints: Reduced version control and audit trail visibility
  • Difficulty with donor transparency: Spreadsheets provide only static data that is difficult to turn into custom results.
By using dedicated software, you are likely to find the following improvements:
  • Lower administrative burden: Automated fund tracking and calculated allocations
  • Enhanced security and audit footprint: Audit-ready reconciliation with clear tracking
  • Greater donor transparency: Connects with reporting platforms
Dedicated endowment management software keeps your organization compliant while freeing up the time your team once spent manually managing spreadsheets.

Secure Your Endowment with Balance by EverTrue

Effective endowment management begins with excellent accounting. Balance by EverTrue handles unitization, applies spending rules, and produces audit-ready reports, so your team can spend more time on the donor relationships that built the fund in the first place.
  • Turn your data into a clear picture of long-term impact. Combine accurate fund accounting with donor reporting that showcases impact.
  • Connect with the tools you already use. Pair Balance with Impact by EverTrue and ODDER by EverTrue to create and deliver compelling digital endowment reports that you can send to donors with ease.
  • Know where every fund stands in real time. Check market values, gift history, and available spending for any fund. Then, share view-only versions with your team, so everyone stays informed.
With Balance, your team can stop spending all your time on manual management and instead add balance to your endowment workflow.

Additional Resources

To learn more about managing your endowment and other ways that technology can help your organization, check out these additional resources: Less stress, higher endowment funds. Discover how Balance provides the organization, security, and accuracy your endowment needs. Request a demo.
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