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RAISE Podcast: Why “net worth” became a bad word with Arup Banerjee, Windfall

Episode 12:

Why “Net Worth” Became a Bad Word

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We recently announced our partnership with Windfall to bring wealth data and capacity indicators to TrueView profiles. Brent sat down with Windfall CEO, Arup Banerjee, to learn more about Arup’s career and why he founded Windfall.

Arup is a lifelong entrepreneur and data guy. He launched his entrepreneurial career at the age of 14 by developing websites to capture customer data. He even landed some big customers like the Ecuadorian embassy. After working in investment banking for years, he realized there was a data problem. According to Deloitte, most consumer data is only 50% accurate, costing digital marketers over millions of dollars annually (Source: Deloitte).

Through working with non-profits, Arup realized there a was a big opportunity to change the way the industry approached wealth data. For years, net worth was considered a bad word. Instead, fundraisers focused on gift capacity, household incomes, or home values. However, this is problematic when you consider a donor’s overall wealth profile. A $100k household income in Montana looks incredibly different than a $100k in Manhattan over time. By focusing instead on net worth, Arup knew he could provide actionable data to help non-profits identify and engage affluent prospects and donors.

P.S. In January we’ll talk to Ryan Bagley, AVP of University Development and Alumni Relations at the New School used EverTrue and Windfall to find 30,000 new high-net-worth prospects — 1,300 of whom are already engaged donors?

Arup Banerjee

CEO and Co-Founder Windfall

About Arup

Arup is the CEO and Co-Founder of Windfall. Windfall is a data company focused on modeling out the net worth of every person in the world. Prior to Windfall, Arup served as SVP, Product at Radius, a B2B predictive marketing company that raised over $125 million from firms like Founders Fund, AmEx Ventures, and Formation 8. Arup is also a product alum of GoodData and Box. Prior to business school, he worked at Updata Partners, a growth equity firm based out of Washington DC, and deployed over $45 million over 3 years. Arup started his career at Citigroup working in the Global Technology Investment Banking Group.

Endowment Spending & Growth Calculator

Enter your fund's current value and adjust the return, spending, and inflation sliders to see how its value in today's dollars changes over time.

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4. Continue to Steward Donors

Your relationship with the donors who give to your endowment doesn’t end when you secure their gifts. Because your endowment exists to make a difference in the long term, your supporters will want you to keep in touch about its progress. Ongoing stewardship means keeping donors updated about your endowment’s performance and impact. A report that strengthens your relationship with donors should cover:
  • The fund’s balance at the start and end of the year
  • Spending amounts and allocations
  • How the fund’s returns compare to your investment targets
  • A short narrative detailing the specific impacts the endowment achieved
Create a report for each endowment rather than sending an identical document to everyone. A donor who endowed a scholarship wants to hear about the students it supported, while a donor who endowed a building fund wants updates on construction projects.

5. Upgrade Your Endowment Management Tools

Your endowment management tools should make applying your spending policy across every fund easy. Investing in dedicated software is especially useful as your endowment grows. Handling unitization in spreadsheets might work for a few funds, but as you begin to manage dozens or hundreds of gifts, dedicated software can save your team time spent manually calculating gains and losses for each one.

Why Nonprofits Need Dedicated Endowment Management Software

Dedicated endowment software brings accuracy and consistency to every part of the management process, from tracking individual funds to improving security. See how these solutions compare to a spreadsheet-based approach: nfographic table outlining the information below.

How These Methods Compare:

In managing your endowment with traditional spreadsheets, you may see:
  • High administrative burden: Manual entry across disconnected systems
  • Limited security and audit footprints: Reduced version control and audit trail visibility
  • Difficulty with donor transparency: Spreadsheets provide only static data that is difficult to turn into custom results.
By using dedicated software, you are likely to find the following improvements:
  • Lower administrative burden: Automated fund tracking and calculated allocations
  • Enhanced security and audit footprint: Audit-ready reconciliation with clear tracking
  • Greater donor transparency: Connects with reporting platforms
Dedicated endowment management software keeps your organization compliant while freeing up the time your team once spent manually managing spreadsheets.

Secure Your Endowment with Balance by EverTrue

Effective endowment management begins with excellent accounting. Balance by EverTrue handles unitization, applies spending rules, and produces audit-ready reports, so your team can spend more time on the donor relationships that built the fund in the first place.
  • Turn your data into a clear picture of long-term impact. Combine accurate fund accounting with donor reporting that showcases impact.
  • Connect with the tools you already use. Pair Balance with Impact by EverTrue and ODDER by EverTrue to create and deliver compelling digital endowment reports that you can send to donors with ease.
  • Know where every fund stands in real time. Check market values, gift history, and available spending for any fund. Then, share view-only versions with your team, so everyone stays informed.
With Balance, your team can stop spending all your time on manual management and instead add balance to your endowment workflow.

Additional Resources

To learn more about managing your endowment and other ways that technology can help your organization, check out these additional resources: Less stress, higher endowment funds. Discover how Balance provides the organization, security, and accuracy your endowment needs. Request a demo.
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