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Revolutionizing the Donor Experience: Signal by EverTrue Redefines Fundraising Engagement

EverTrue, the leading provider of data, software, and strategy for higher education advancement, announced the launch of Signal, a first-of-its-kind donor experience platform designed to radically scale personalized engagement across the giving pyramid.

Inspired by EverTrue’s proven Donor Experience Officer programs, Signal aims to boost meaningful donor touchpoints by 10X through cadence-based outreach, stewarding existing donors up the pyramid while fueling new prospect pipeline.

“The vision is simple,” said Brent Grinna, Founder and CEO of EverTrue. “There is massive potential hidden at every level of the giving pyramid. Using AI and automation, we believe that we can unlock philanthropy today – not decades from now. Signal will synthesize data and prescribe outreach, allowing frontline fundraisers to break through the noise in ways that have never before been possible.”

Signal eliminates uncertainty in prospect discovery, guides targeted outreach to the appropriate individuals when it matters most, and provides teams with transparent insights into outcomes.

“Using AI and automation, we believe that we can unlock philanthropy today – not decades from now. Signal will synthesize data and prescribe outreach, allowing frontline fundraisers to break through the noise in ways that have never before been possible.”

– Brent Grinna, Founder and CEO, EverTrue

Key features include:

  • Cadences: Proven, flexible outreach touch points to help fundraisers practice polite persistence and build donor pipeline
  • Tasks: Collaborative and customizable tasks keep fundraisers on track, simplifying the day-to-day work that drives meaningful interactions with constituents
  • AI-powered constituent profile summaries: AI-generated snapshots of constituents’ relationship history, so fundraisers never have to wade through multiple screens in your CRM or look through hand-written notes
  • AI-powered email recommendations: Auto-draft meeting requests, thank-you notes, stewardship touches, and more, personalized to each donor.
  • Interactions: Tracking all touch points with a donor on the web or on-the-go
  • The Donor Potential Score (DPS): Continually-updated donor scoring methodology that helps teams hone in on the best prospects
  • Visual analytics: High-level fundraising activity reports to help leaders analyze performance and recommend strategy

Feedback from Signal early adopters has been enthusiastic. “I wanted to find a platform that our development team could live in — one that streamlines the more detailed tasks, allowing them to concentrate on high-value activities like setting up visits, conducting visits, and following up effectively. With the rollout of Signal, I believe we’re moving in that direction.” Nate Clapham, Associate VP of Collegiate Development & Annual Giving, University of Northern Iowa

Brett Riley, VP of Development & Alumni Engagement at Liberty University, also stated, “Our end goal is for donors to feel that ‘Liberty University knows who I am’ because we take the time to listen to them and personalize our outreach. This is the beauty of what Signal enables us to achieve: enhancing personalization and consistency in our outreach.”

Book a personalized demo to learn more about the ways Signal can transform your fundraising shop.

Endowment Spending & Growth Calculator

Enter your fund's current value and adjust the return, spending, and inflation sliders to see how its value in today's dollars changes over time.

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4. Continue to Steward Donors

Your relationship with the donors who give to your endowment doesn’t end when you secure their gifts. Because your endowment exists to make a difference in the long term, your supporters will want you to keep in touch about its progress. Ongoing stewardship means keeping donors updated about your endowment’s performance and impact. A report that strengthens your relationship with donors should cover:
  • The fund’s balance at the start and end of the year
  • Spending amounts and allocations
  • How the fund’s returns compare to your investment targets
  • A short narrative detailing the specific impacts the endowment achieved
Create a report for each endowment rather than sending an identical document to everyone. A donor who endowed a scholarship wants to hear about the students it supported, while a donor who endowed a building fund wants updates on construction projects.

5. Upgrade Your Endowment Management Tools

Your endowment management tools should make applying your spending policy across every fund easy. Investing in dedicated software is especially useful as your endowment grows. Handling unitization in spreadsheets might work for a few funds, but as you begin to manage dozens or hundreds of gifts, dedicated software can save your team time spent manually calculating gains and losses for each one.

Why Nonprofits Need Dedicated Endowment Management Software

Dedicated endowment software brings accuracy and consistency to every part of the management process, from tracking individual funds to improving security. See how these solutions compare to a spreadsheet-based approach: nfographic table outlining the information below.

How These Methods Compare:

In managing your endowment with traditional spreadsheets, you may see:
  • High administrative burden: Manual entry across disconnected systems
  • Limited security and audit footprints: Reduced version control and audit trail visibility
  • Difficulty with donor transparency: Spreadsheets provide only static data that is difficult to turn into custom results.
By using dedicated software, you are likely to find the following improvements:
  • Lower administrative burden: Automated fund tracking and calculated allocations
  • Enhanced security and audit footprint: Audit-ready reconciliation with clear tracking
  • Greater donor transparency: Connects with reporting platforms
Dedicated endowment management software keeps your organization compliant while freeing up the time your team once spent manually managing spreadsheets.

Secure Your Endowment with Balance by EverTrue

Effective endowment management begins with excellent accounting. Balance by EverTrue handles unitization, applies spending rules, and produces audit-ready reports, so your team can spend more time on the donor relationships that built the fund in the first place.
  • Turn your data into a clear picture of long-term impact. Combine accurate fund accounting with donor reporting that showcases impact.
  • Connect with the tools you already use. Pair Balance with Impact by EverTrue and ODDER by EverTrue to create and deliver compelling digital endowment reports that you can send to donors with ease.
  • Know where every fund stands in real time. Check market values, gift history, and available spending for any fund. Then, share view-only versions with your team, so everyone stays informed.
With Balance, your team can stop spending all your time on manual management and instead add balance to your endowment workflow.

Additional Resources

To learn more about managing your endowment and other ways that technology can help your organization, check out these additional resources: Less stress, higher endowment funds. Discover how Balance provides the organization, security, and accuracy your endowment needs. Request a demo.
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