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Rivalry Week: Alumni at Williams and Amherst

ESPN, the popular 24/7 sports network, will be starting today their annual college basketball “rivalry week.” As the teams hit the court for battle, EverTrue has decided to look at a few compelling rivalries that excite our team.

Today, we feature a college basketball matchup slated for this upcoming Friday between two prestigious liberal arts colleges hailing from Western Massachusetts.

Williams College and Amherst College, both members of the NESCAC Conference and part of the “Little Three”, saw their first match on the football field in 1884, and now for over a century have seen their rivalry grow over a variety of athletic contests.

Beyond sharing purple jerseys, a close observation of the two schools on LinkedIn makes it readily apparent that colors is not all that these schools have in common. Here are a few of our observations:

• Williams and Amherst alums share top popular industries: law, finance and higher education
• Alums from both schools tend to land in NYC, Boston and San Francisco (in that order)
• Goldman Sachs and J.P. Morgan are top employers for both colleges

When noting their alumni on their LinkedIn, the game remains close. The slightly larger Williams (Williams at 2,188 undergraduates vesus Amherst’s 1,795) takes an edge with 4,878 members over Amherst’s 4,049.

Yet, lastly, it appears that in other social mediums the two schools differ:

Williams has placed their attention to a Twitter account dedicated to their alumni with 632 Followers.

Meanwhile, Amherst has emphasis to a Facebook page for their alumni with 2,208 Likes.

How does your alumni office match with your athletic rivals’ in social media? What channels have you found most effective for engaging with your alums?


Interested in learning more about what your alumni are up to? Make sure to check out EverTrue’s recent webinar on “LinkedIn for Alumni Engagement and Prospect Research” and to email marketing@evertrue.com for a free “LinkedIn Alumni Analysis.”

Endowment Spending & Growth Calculator

Enter your fund's current value and adjust the return, spending, and inflation sliders to see how its value in today's dollars changes over time.

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4. Continue to Steward Donors

Your relationship with the donors who give to your endowment doesn’t end when you secure their gifts. Because your endowment exists to make a difference in the long term, your supporters will want you to keep in touch about its progress. Ongoing stewardship means keeping donors updated about your endowment’s performance and impact. A report that strengthens your relationship with donors should cover:
  • The fund’s balance at the start and end of the year
  • Spending amounts and allocations
  • How the fund’s returns compare to your investment targets
  • A short narrative detailing the specific impacts the endowment achieved
Create a report for each endowment rather than sending an identical document to everyone. A donor who endowed a scholarship wants to hear about the students it supported, while a donor who endowed a building fund wants updates on construction projects.

5. Upgrade Your Endowment Management Tools

Your endowment management tools should make applying your spending policy across every fund easy. Investing in dedicated software is especially useful as your endowment grows. Handling unitization in spreadsheets might work for a few funds, but as you begin to manage dozens or hundreds of gifts, dedicated software can save your team time spent manually calculating gains and losses for each one.

Why Nonprofits Need Dedicated Endowment Management Software

Dedicated endowment software brings accuracy and consistency to every part of the management process, from tracking individual funds to improving security. See how these solutions compare to a spreadsheet-based approach: nfographic table outlining the information below.

How These Methods Compare:

In managing your endowment with traditional spreadsheets, you may see:
  • High administrative burden: Manual entry across disconnected systems
  • Limited security and audit footprints: Reduced version control and audit trail visibility
  • Difficulty with donor transparency: Spreadsheets provide only static data that is difficult to turn into custom results.
By using dedicated software, you are likely to find the following improvements:
  • Lower administrative burden: Automated fund tracking and calculated allocations
  • Enhanced security and audit footprint: Audit-ready reconciliation with clear tracking
  • Greater donor transparency: Connects with reporting platforms
Dedicated endowment management software keeps your organization compliant while freeing up the time your team once spent manually managing spreadsheets.

Secure Your Endowment with Balance by EverTrue

Effective endowment management begins with excellent accounting. Balance by EverTrue handles unitization, applies spending rules, and produces audit-ready reports, so your team can spend more time on the donor relationships that built the fund in the first place.
  • Turn your data into a clear picture of long-term impact. Combine accurate fund accounting with donor reporting that showcases impact.
  • Connect with the tools you already use. Pair Balance with Impact by EverTrue and ODDER by EverTrue to create and deliver compelling digital endowment reports that you can send to donors with ease.
  • Know where every fund stands in real time. Check market values, gift history, and available spending for any fund. Then, share view-only versions with your team, so everyone stays informed.
With Balance, your team can stop spending all your time on manual management and instead add balance to your endowment workflow.

Additional Resources

To learn more about managing your endowment and other ways that technology can help your organization, check out these additional resources: Less stress, higher endowment funds. Discover how Balance provides the organization, security, and accuracy your endowment needs. Request a demo.
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