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Three Take-a-Aways from a TechStars Alumnus

Brent Speaking at TechStars Demo Day 2013

At a packed House of Blues near Fenway Park this morning, investors, mentors and entrepreneurs gathered to hear the pitches of the 6th graduating class of TechStars Boston. The TechStars team asked if I would say a few words reflecting on our experience in the TechStars alumni network. To this year’s class – welcome to our alumni community!

For those of you familiar with our business, when Reed and Katie asked if I’d be willing to say a few words about life as part of the TechStars alumni network, I really had no choice but to say yes.

It’s been almost two years since my peers from the Class of 2011 and I were on stage presenting our companies.  I think for many of us, our assumption was that we would “finish” TechStars, go our separate ways and continue building our companies.  But that isn’t what happened. What happened is that we finished TechStars, went off together, and have continued to build our companies alongside one another and alongside many of you.

TechStars is very transparent about quantifying results around funding and job creation.  If you Google the phrase “TechStars results”, you’ll learn that 5 classes of TechStars Boston alumni have raised over $80 million and have hired over 350 people. 85% of our alumni companies are still in business and several have already been acquired.

But what the stats can’t illustrate is how the TechStars network continues to influence our companies and contributes to these results after the program ends. I wanted to share three specific ways TechStars has helped our business and our peer companies since Demo Day.

      • Teambuilding – at every stage of a company’s life, recruiting talent is the most important and most challenging task. The TechStars network has had a tremendous impact on early stage recruiting.  We met our second engineering team member through TechStars mentor Ty Danco.  We met our first marketing team member at Demo Day. Fellow alum Ryan Light of CoachUp introduced me to our lead designer after a 3am conversation at SXSW last year.  And my fellow founders each have their own examples.  Our market size is far less important than the quality of the people we have pursuing it, and TechStars has without question given us an advantage in this regard.  
      • Follow-on Funding – I know the market has been strong the last couple of years, but raising a seed round is really hard.  Raising a Series A is even harder.  If you’re a venture firm, you’ve gone through the Series A process many times. If you’re a first-time entrepreneur like many of us, you’ve done it zero times. Having a trusted community of TechStars founders who’ve gone through the process was hugely helpful to me in understanding the nuances of deal terms and avoiding potential pitfalls.  
      • Ongoing Mentorship – TechStars prides itself on being a mentorship driven accelerator.  But the mentorship doesn’t stop when the program ends.  When we have a question about scaling our sales & marketing efforts, I know that I can call TechStars Mentor Eric Groves who lead Sales & Marketing at Constant Contact for 14 years.  If we want to talk about building our technical team, Brightcove founding CTO Bob Mason or Hubspot’s David Cancel are both accessible. And while the official mentors continue to be supportive, my fellow TechStars founders are emerging as an important source of mentorship as well.  If I need advice about building my senior management team, I know that I can talk to Sravish Sridhar of Kinvey.  If I want to talk about achieving gender balance, I can turn to Ben and Sonciary at Promoboxx.  For product or design feedback, no one is better than the team at HelpScout.  And if I need advice on contemporary European fashion, I can reach out to Hardi from GrabCad. In a certain sense, we’re all competing with one another, but we’re doing so in a collaborative way that helps all of our companies and strengthens the startup community more broadly.  

Ultimately TechStars and each of us will be measured based on the success or failure of our ventures.  But over the longer team, TechStars is building a deeply connected network of founders and mentors who collectively will play a large role in shaping the Boston ecosystem for years to come.  The impact of the network and the relationships that are being formed will last much longer than the 18 months of runway we get from our seed rounds.

In closing, most of you will not invest in most of the companies that present today. But each of you can help in some way.  I’d like to challenge you to not only evaluate these companies through the lens of an investor, but also through the lens of a member of this community. See if you can think of one introduction, one sales lead, or one potential candidate who could be a fit for each company. It is the cumulative effect of those very little things that contribute to the success of our companies and to the strength of our startup community. Thank you all for your continued support of TechStars!

Ever True!

Brent

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4. Continue to Steward Donors

Your relationship with the donors who give to your endowment doesn’t end when you secure their gifts. Because your endowment exists to make a difference in the long term, your supporters will want you to keep in touch about its progress. Ongoing stewardship means keeping donors updated about your endowment’s performance and impact. A report that strengthens your relationship with donors should cover:
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  • Spending amounts and allocations
  • How the fund’s returns compare to your investment targets
  • A short narrative detailing the specific impacts the endowment achieved
Create a report for each endowment rather than sending an identical document to everyone. A donor who endowed a scholarship wants to hear about the students it supported, while a donor who endowed a building fund wants updates on construction projects.

5. Upgrade Your Endowment Management Tools

Your endowment management tools should make applying your spending policy across every fund easy. Investing in dedicated software is especially useful as your endowment grows. Handling unitization in spreadsheets might work for a few funds, but as you begin to manage dozens or hundreds of gifts, dedicated software can save your team time spent manually calculating gains and losses for each one.

Why Nonprofits Need Dedicated Endowment Management Software

Dedicated endowment software brings accuracy and consistency to every part of the management process, from tracking individual funds to improving security. See how these solutions compare to a spreadsheet-based approach: nfographic table outlining the information below.

How These Methods Compare:

In managing your endowment with traditional spreadsheets, you may see:
  • High administrative burden: Manual entry across disconnected systems
  • Limited security and audit footprints: Reduced version control and audit trail visibility
  • Difficulty with donor transparency: Spreadsheets provide only static data that is difficult to turn into custom results.
By using dedicated software, you are likely to find the following improvements:
  • Lower administrative burden: Automated fund tracking and calculated allocations
  • Enhanced security and audit footprint: Audit-ready reconciliation with clear tracking
  • Greater donor transparency: Connects with reporting platforms
Dedicated endowment management software keeps your organization compliant while freeing up the time your team once spent manually managing spreadsheets.

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Effective endowment management begins with excellent accounting. Balance by EverTrue handles unitization, applies spending rules, and produces audit-ready reports, so your team can spend more time on the donor relationships that built the fund in the first place.
  • Turn your data into a clear picture of long-term impact. Combine accurate fund accounting with donor reporting that showcases impact.
  • Connect with the tools you already use. Pair Balance with Impact by EverTrue and ODDER by EverTrue to create and deliver compelling digital endowment reports that you can send to donors with ease.
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Additional Resources

To learn more about managing your endowment and other ways that technology can help your organization, check out these additional resources: Less stress, higher endowment funds. Discover how Balance provides the organization, security, and accuracy your endowment needs. Request a demo.
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