Respect the Inbox: Fundraising Email Best Practices for the Annual Fund
A few weeks ago, I met up with a good friend of mine. As we were catching up, he told me that he had once unsubscribed from
The Power of Nostalgia in Higher-Ed Alumni Marketing
This February, Netflix launched Fuller House, a sequel to the 90s TGIF classic, Full House. The show stars many of the classic characters and is
3 Lessons From an Alumni Website Redesign
A couple weeks ago, we launched a new alumni website here at Phillips Exeter. The culmination of more than a year of planning and countless
What It Really Takes to Generate a Lifetime of Alumni Engagement
The car is the first to arrive. It pulls up slowly beside a dorm and pauses as the engine goes quiet. A new student steps out
Is the Prospect Profile Dead?
When I started doing prospect research, profiles were king. I spent my first few years writing profiles that detailed every job move, every insider stock
Where the Worlds of Fundraising and Sales Collide
It’s no secret that salespeople and the mere sound of the word “sales” itself can, at times, come with a very specific stereotype attached. Had
A MAJOR Shift? Social Media’s Influence on Prospect Management
Allow me to spare you my rhetoric on how, despite ideas to the contrary, there IS a plethora of wealth living in online communities. If
The Top 5 Ways Development Can Collaborate With Social Media to Raise More
When I worked for Boston College University Advancement, most people didn’t know what to expect from the social media manager role. To most universities, social
Prospecting and Yoga Have More in Common Than You’d Think
Prospecting is like yoga—what works for some doesn’t always work for others. What’s important, though, is that you experiment with new tactics. This summer, as
Prospecting and Yoga Have More in Common Than You'd Think
Prospecting is like yoga—what works for some doesn’t always work for others. What’s important, though, is that you experiment with new tactics. This summer, as
Designing a Giving Form That Will Delight Your Donors
Picture this: a donor knocks on your office door. She has a stack of cash and she wants to give it all away. What do
Social Campaigns We Love: Middlesex School’s #WhyMX
For independent schools and higher-ed institutions, keeping alumni involved is never an easy task. Email campaigns, special events, and social media are just a few ways
