Say It With Us Now: Per-son-al-iz-a-tion
Personalization has been around forever. Just think about your social life. There’s a friend you’ll hike mountains with and another you’ll take on road trips
Is the Prospect Profile Dead?
When I started doing prospect research, profiles were king. I spent my first few years writing profiles that detailed every job move, every insider stock
The Biggest Challenge in Advancement? Alumni Data.
If you ask a room of alumni relations and development professionals, “What’s the biggest challenge in your life right now?” you’ll probably hear a variety of
