7 Creative Ways to Promote Your Alumni Community
Spring is one of the busiest time of year for advancement professionals. A combination of events at the end of the school year combined with
Why Every Gift Officer Should Track Facebook Events
Known as “America’s Game,” the annual Army-Navy football game is an institution with a 118-year history. It’s broadcast nationally and is the event of the
DIY: Building an Alumni Engagement Score
Graduates used to have to pick up a magazine, attend reunion, or call the alumni office to learn what was new with their classmates and
From Selling Shoes to Delivering Donors: Why Facebook Insights Matter
I love shoes. (It’s kind of a problem.) I’ve run out of room in my closet and mudroom. My shoe racks are full i and
How Can Alumni Relations Collaborate With Development on a Giving Day?
One of the biggest challenges for alumni relations units across the country is determining how to support giving days without a direct ask. Many schools
High-Impact Alumni Relations: 1:1 Chat With St. Mark’s School of Texas
We’re trying something new on the EverTrue blog this week. We love talking with our partners and sharing the creative ways they approach fundraising and
How to Track Engagement and Set Goals in Alumni Relations
I’ve been in the higher-education space for the majority of my career, but I spent over five of those years in the private sector as a higher-ed
The 10 Characteristics of a High-Performing Alumni Relations Office
This article was originally published on the Marts and Lundy blog. Belt-tightening among public and private institutions has alumni relations offices feeling under-resourced. However, this doesn’t
The Secret World of Facebook Ad Sets: Scheduling, Targeting, and Bidding
So you’ve got an alumni audience you want to target with a Facebook ad. Maybe you’ve got a solid clicks-to-website ad planned, or you’re looking
How to Bring an Entrepreneurial Mindset to Reunion Planning
The number one thing that alumni anticipate every five years is coming back to campus. They get to reconnect with old friends, relive memories, and
TechStars’ John Hill on Pushing for Innovation in Higher Ed
John Hill, network catalyst at TechStars (and EverTrue advisor), has helped people make valuable connections to build their careers for over a decade. As the director
Here’s How Our Alumni Office Made the Switch to Content Marketing
As higher-ed professionals, we can all agree that a website is one of our strongest marketing tools. Why, then, do so many alumni relations and
