9 Ways to Break Annual Fund Records This Fiscal Year
It’s almost April and there are just a couple more months until the end the 2016-17 fiscal year. This is a critical—and stressful!—time. You have
3 Case Studies of Donor (and Consumer) Segmentation in Action
Hypothesis formed? Check. Data collected? Check. Tests in the field? Check. Hypothesis modified, confirmed, or debunked? Check. Insight achieved? Check. Now what? In my last
Could Giving History Be the Best Way to Segment Donors?
Who are your constituents? How do you speak to them? What stories should you tell? Are you sure? Each summer, annual fund teams sit down
Segment and Test: A Scientific Method for Annual Giving Donor Analysis
Show me that you know me. And I’ll show you that I care. From flash sales to urgent calls-to-action, our inboxes—both digital and the one
Powerful Ways to Segment Donors for Your Next Appeal
My wife, Sonja, keeps getting mail from AARP. Even though she’s about four decades away from becoming a “retired person,” they keep asking her to
