Respect the Inbox: Fundraising Email Best Practices for the Annual Fund
A few weeks ago, I met up with a good friend of mine. As we were catching up, he told me that he had once unsubscribed from
Content Marketing for the Annual Fund: How to Get Started
In my last post, I discussed a significant shift in donor behavior that is influencing fundraising and marketing strategy for higher education institutions and nonprofit
Powerful Ways to Segment Donors for Your Next Appeal
My wife, Sonja, keeps getting mail from AARP. Even though she’s about four decades away from becoming a “retired person,” they keep asking her to
