Respect the Inbox: Fundraising Email Best Practices for the Annual Fund
A few weeks ago, I met up with a good friend of mine. As we were catching up, he told me that he had once unsubscribed from
Laugh It Up: How Schools Are Using Humor to Fundraise
In advertising, as in life, happiness is a powerful emotion. Many companies strive to associate their brands with happiness; instead of crafting ads that educate
Why Your Annual Fund Strategy Should Include Real-Time Marketing
Just a few weeks ago, Villanova University and the University of Connecticut reached the pinnacle of NCAA sports. Villanova won the Men’s Basketball Championship (on
The Power of Nostalgia in Higher-Ed Alumni Marketing
This February, Netflix launched Fuller House, a sequel to the 90s TGIF classic, Full House. The show stars many of the classic characters and is
