Simple Segmentation: Personalize Appeals in 4 Easy Steps
At RAISE 2017, Josh Newton, president and CEO of the UConn Foundation, talked about how his team is flipping the annual giving model. As an
9 Ways to Break Annual Fund Records This Fiscal Year
It’s almost April and there are just a couple more months until the end the 2016-17 fiscal year. This is a critical—and stressful!—time. You have
Key Questions Every Annual Fund Leader Should Ask When Planning a Solicitation Calendar
Planning is hard work. Make no bones about it—creating a yearlong outreach plan for your annual giving program can be the most difficult task you
3 Case Studies of Donor (and Consumer) Segmentation in Action
Hypothesis formed? Check. Data collected? Check. Tests in the field? Check. Hypothesis modified, confirmed, or debunked? Check. Insight achieved? Check. Now what? In my last
How to Get Personal With Annual Giving Segmentation
For most operations, annual giving is the black hole of fundraising: a generic ask to a mass audience without much in the way of personalization.
