At RAISE 2017, Josh Newton, president and CEO of the UConn Foundation, talked about how his team is flipping the annual giving model. As an
It’s almost April and there are just a couple more months until the end the 2016-17 fiscal year. This is a critical—and stressful!—time. You have
Planning is hard work. Make no bones about it—creating a yearlong outreach plan for your annual giving program can be the most difficult task you
Hypothesis formed? Check. Data collected? Check. Tests in the field? Check. Hypothesis modified, confirmed, or debunked? Check. Insight achieved? Check. Now what? In my last
For most operations, annual giving is the black hole of fundraising: a generic ask to a mass audience without much in the way of personalization.