Should Your Advancement Office Hire a Social Media Manager?
Spoiler alert: You should. This question is like asking yourself, “Eating a dozen chocolate chip cookies isn’t that bad for me, right?” You already know
7 Simple Ways to Capture Alumni Email Addresses
If you’re like most social media marketers, you hope that alumni check your Facebook page, retweet your posts, and like that awesome photo of a
Track Your Facebook Investment With Data or Keep Wasting Time
As a social media manager, you know the ins and outs of your social media profiles. The constant commenters. The all-stars who like everything. And
The Top 5 Ways Development Can Collaborate With Social Media to Raise More
When I worked for Boston College University Advancement, most people didn’t know what to expect from the social media manager role. To most universities, social
