Should Your Advancement Office Hire a Social Media Manager?
Spoiler alert: You should. This question is like asking yourself, “Eating a dozen chocolate chip cookies isn’t that bad for me, right?” You already know
Spoiler alert: You should. This question is like asking yourself, “Eating a dozen chocolate chip cookies isn’t that bad for me, right?” You already know
If you’re like most social media marketers, you hope that alumni check your Facebook page, retweet your posts, and like that awesome photo of a
As a social media manager, you know the ins and outs of your social media profiles. The constant commenters. The all-stars who like everything. And
When I worked for Boston College University Advancement, most people didn’t know what to expect from the social media manager role. To most universities, social