Book Recommendations for and by Development Professionals
Every January I endure the same self-analysis as the majority of Americans. I look at potential areas of self-improvement and decide—no, resolve—to make changes. One
Every January I endure the same self-analysis as the majority of Americans. I look at potential areas of self-improvement and decide—no, resolve—to make changes. One
Just when we thought #GivingTuesday had hit its peak in 2015, academic institutions and nonprofits joined forces this year to set yet another new
A few weeks ago, I met up with a good friend of mine. As we were catching up, he told me that he had once unsubscribed from
Click here for 5 tips on how to utilize your alumni to build a great volunteer program. In the age of Facebook, Instagram, and Twitter,
I’ve seen many a social media manager (myself included) get hung up on how many likes, retweets, shares, and favorites they get on social media.
Spoiler alert: You should. This question is like asking yourself, “Eating a dozen chocolate chip cookies isn’t that bad for me, right?” You already know
Any good advancement professional knows that the key to building authentic relationships is having face-to-face interactions. And events are a great way to start those
If you’re like most social media marketers, you hope that alumni check your Facebook page, retweet your posts, and like that awesome photo of a
As a social media manager, you know the ins and outs of your social media profiles. The constant commenters. The all-stars who like everything. And
Homecoming. In the midst of the parades, dances, and big-time sporting events, the spirit of the event is clear: Homecoming is the tradition of welcoming
In fundraising today, social media has become a constant conversation. Are we using it enough? How can we use LinkedIn more? Should we start on the
When I worked for Boston College University Advancement, most people didn’t know what to expect from the social media manager role. To most universities, social
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