Book Recommendations for and by Development Professionals
Every January I endure the same self-analysis as the majority of Americans. I look at potential areas of self-improvement and decide—no, resolve—to make changes. One
The Greatest #GivingTuesday Campaigns of 2016: Education Edition
Just when we thought #GivingTuesday had hit its peak in 2015, academic institutions and nonprofits joined forces this year to set yet another new
Respect the Inbox: Fundraising Email Best Practices for the Annual Fund
A few weeks ago, I met up with a good friend of mine. As we were catching up, he told me that he had once unsubscribed from
5 Alumni Reunion Ideas to Upgrade Your Game in 2016
Click here for 5 tips on how to utilize your alumni to build a great volunteer program. In the age of Facebook, Instagram, and Twitter,
How to Get Buy-in for an Advancement Social Media Budget
I’ve seen many a social media manager (myself included) get hung up on how many likes, retweets, shares, and favorites they get on social media.
Should Your Advancement Office Hire a Social Media Manager?
Spoiler alert: You should. This question is like asking yourself, “Eating a dozen chocolate chip cookies isn’t that bad for me, right?” You already know
Using Social Media to Optimize Your Alumni Events
Any good advancement professional knows that the key to building authentic relationships is having face-to-face interactions. And events are a great way to start those
7 Simple Ways to Capture Alumni Email Addresses
If you’re like most social media marketers, you hope that alumni check your Facebook page, retweet your posts, and like that awesome photo of a
Track Your Facebook Investment With Data or Keep Wasting Time
As a social media manager, you know the ins and outs of your social media profiles. The constant commenters. The all-stars who like everything. And
Homecoming: Why Volunteers Are Your Best Friends
Homecoming. In the midst of the parades, dances, and big-time sporting events, the spirit of the event is clear: Homecoming is the tradition of welcoming
How to Use LinkedIn to Boost Planned Giving
In fundraising today, social media has become a constant conversation. Are we using it enough? How can we use LinkedIn more? Should we start on the
The Top 5 Ways Development Can Collaborate With Social Media to Raise More
When I worked for Boston College University Advancement, most people didn’t know what to expect from the social media manager role. To most universities, social
