
Summer Checklist: Get Creative with Your Content Strategy
The dog days of summer are officially here. The office is a little quieter and the only thing filling up your inbox are Out of
The dog days of summer are officially here. The office is a little quieter and the only thing filling up your inbox are Out of
BuzzFeed has flipped the journalism world on its head. From humorous top-10 lists to high-level news reporting, the tech company excels on both ends of
As higher-ed professionals, we can all agree that a website is one of our strongest marketing tools. Why, then, do so many alumni relations and
This post is based on an interview with Craig Schmalz, the advancement director at New Life Academy in Woodbury, Minnesota, where he oversees fundraising, marketing, and admissions for the
Put away your Ouija board. We’re not talking about that kind of channeling. Rather, channeling describes how to use different communication tools to filter your
In my last post, I discussed a significant shift in donor behavior that is influencing fundraising and marketing strategy for higher education institutions and nonprofit
“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound
In October, the Content Marketing Institute and MarketingProfs released their “2016 B2C Content Marketing Benchmarks, Budgets and Trends” report for North America. In the report,