Connections that Convert: Creating targeted campaigns that inspire donations
“We need more engagement!” “We need more young alumni donors!” “We need funding for this priority project!” Sound familiar? Advancement shops across the country run
How Prospect Research Saved the Day at Oregon
There’s never a shortage of interesting challenges to take on in an advancement office. Alex Spady, a Prospect Analyst at the University of Oregon, knows
Rutgers University’s Kyle Post on Digital Fundraising and Crowdfunding
We talked with Kyle Post, director of crowdfunding and digital fundraising at Rutgers University. Kyle has been in this newly created position for a little
Can Crowdfunding Engage and Retain New Donors?
Remember crowdfunding? Seems like just two years ago it was all anyone wanted to talk about. At every conference, we discussed the benefits and problems
Creative Ways to Get Major Donors Involved in Giving Challenges
Securing major gifts is all about matching engagement with interest. We want to get our top prospects plugged into what’s happening on campus and connect
This Is How the YMCA of Greater Boston Raised $46K
In this (fairly) new digital age, it is merely impossible to go on the Internet and not stumble across an individual or company reaching out
4 Ways Prospect Research Can Benefit Your University
Universities and colleges typically want two things. First and foremost, they want to provide their students with the best educational experience available, with state-of the-art
11 Tips for Crowdfunding Success
At Marquette University, we’ve been using crowdfunding for just over a year, and have raised more than $53,000 for 18 different projects in that time.
The Problem With Settling for Flat Alumni Participation
Perhaps Netflix binge-watching is to blame for a new phrase running rampant through the boardrooms of higher-ed advancement offices. The streaming service just released its
How McGill University Raised Over $300k Through Crowdfunding
What do a football award, a fleet of boats, and an internship in Kenya have in common? They can all be funded by Seeds of
Why Peer-to-Peer Fundraising Is the Future
Constant connection defines the current generation. Everywhere you go, you’ll be surrounded by people on their phones, connecting with friends via text, Facebook, Instagram,
How Sweet It Isn’t: College Closure Demonstrates Need for Social Strategy
By now you’ve heard: After 114 years, Sweet Briar College in Virginia is shutting down. Many in and outside of the industry, like Dallas Mavericks
