How to Turn Young Alumni Into Volunteers
Most recent college graduates may not be in a position to make major gifts, but they’re perfectly suited to give their time in support of
The Biggest Challenge in Advancement? Alumni Data.
If you ask a room of alumni relations and development professionals, “What’s the biggest challenge in your life right now?” you’ll probably hear a variety of
The Importance of an Alumni Association Blog
Alumni organizations have many constituents—first and foremost, alumni. Secondarily, alumni offices connect with students, prospective students, employers, faculty, staff, and community members. Tasked with representing
6 Great University Pages on LinkedIn
Since 2013, universities have had the opportunity to brand themselves and connect with key constituents (including prospective students) through LinkedIn University Pages. These special profiles allow
3 Tips for Higher-Ed Social Media Teams On a Budget
Unlike our Fortune 500 counterparts with small armies of employees dedicated to Twitter and Facebook, universities often assign social media responsibilities to just a couple
Best of 2014: Social Media Innovation for Higher Ed Advancement
In 2014, I challenge you to find a major college or university without a social media presence. Unlike five years ago when social media could
Using Social Data to Build Relationships with Donors
There’s no doubt that social media presents a wealth of data about donors: their likes, dislikes, relationship ties, group affiliations, interests, professional accolades, and even
The Death of the Alumni Happy Hour: Building High-Value Events
Though happy hours have long been a tradition of the alumni relations world — and they do sometimes serve to ignite school spirit and spark
Your Fundraising Team Should Rethink the Way It Solicits Young Alumni
The millennial generation’s relationship with our alma maters is fundamentally different than that of previous generations. We graduated during a turbulent economic period with a
If You’re a Fundraiser and You’re Not on Social Media, You’re Losing Money
Gone are the days when social media responsibilities rested solely with a school’s marketing and communication office. Now, all departments of a university use platforms
If You're a Fundraiser and You're Not on Social Media, You're Losing Money
Gone are the days when social media responsibilities rested solely with a school’s marketing and communication office. Now, all departments of a university use platforms
