Powerful Ways to Segment Donors for Your Next Appeal
My wife, Sonja, keeps getting mail from AARP. Even though she’s about four decades away from becoming a “retired person,” they keep asking her to
Doing Damage Control: How to Fix a Bad Situation With a Donor
A few years ago, a donor, whom I’ll refer to as “Lynne” for purposes of anonymity, complained to her close friend (a colleague of mine)
Lessons From Our Most Successful Annual Fund Campaign Ever
“Well they can give, but why should they?” Anyone who works in annual giving has been asked this question, or a version of it, at
Productivity Hacks for Gift Officers
Gift officers wrestle with productivity, time management, and maximizing their efficiencies. How can we get more out of our time-strapped days, and, most importantly, make the