3 Marketing Lessons from Wayfair, PUMA and Drift
An e-commerce furniture company, a sneaker brand, and a disruptive marketing platform walk into a bar… Actually, there’s no punchline. Just a lot of good
The Secret World of Facebook Ad Sets: Scheduling, Targeting, and Bidding
So you’ve got an alumni audience you want to target with a Facebook ad. Maybe you’ve got a solid clicks-to-website ad planned, or you’re looking
Respect the Inbox: Fundraising Email Best Practices for the Annual Fund
A few weeks ago, I met up with a good friend of mine. As we were catching up, he told me that he had once unsubscribed from
Why Your Annual Fund Strategy Should Include Real-Time Marketing
Just a few weeks ago, Villanova University and the University of Connecticut reached the pinnacle of NCAA sports. Villanova won the Men’s Basketball Championship (on
Content Marketing for the Annual Fund: How to Get Started
In my last post, I discussed a significant shift in donor behavior that is influencing fundraising and marketing strategy for higher education institutions and nonprofit
