Powerful Ways to Segment Donors for Your Next Appeal
My wife, Sonja, keeps getting mail from AARP. Even though she’s about four decades away from becoming a “retired person,” they keep asking her to
The Secret to Making an Irresistible Ask
Customization is key. I think this is a maxim any successful fundraiser understands and upholds. Oftentimes, however, organizations don’t personalize the donor experience until after
