Simple Segmentation: Personalize Appeals in 4 Easy Steps
At RAISE 2017, Josh Newton, president and CEO of the UConn Foundation, talked about how his team is flipping the annual giving model. As an
9 Ways to Break Annual Fund Records This Fiscal Year
It’s almost April and there are just a couple more months until the end the 2016-17 fiscal year. This is a critical—and stressful!—time. You have
3 Case Studies of Donor (and Consumer) Segmentation in Action
Hypothesis formed? Check. Data collected? Check. Tests in the field? Check. Hypothesis modified, confirmed, or debunked? Check. Insight achieved? Check. Now what? In my last
Could Giving History Be the Best Way to Segment Donors?
Who are your constituents? How do you speak to them? What stories should you tell? Are you sure? Each summer, annual fund teams sit down
The 3 Types of Visits Every Gift Officer Should Have
The one-on-one visit is the foundation on which all gift officers build sustainable relationships with donors. Visits can jumpstart a relationship between a donor and a
Segment and Test: A Scientific Method for Annual Giving Donor Analysis
Show me that you know me. And I’ll show you that I care. From flash sales to urgent calls-to-action, our inboxes—both digital and the one
Small Data Is the Key to Deeper Donor Segmentation
Looking for love in all the wrong places? In my hometown, there are only so many millionaires, and most nonprofits already know who they are.
