Increase Alumni Engagement Without Increasing Budget
You can never have enough alumni engagement. But as fundraisers, it’s key to engage your alumni in ways that aren’t just around asking for or
Do Likes Equal Ticket Sales? How Baylor University Tripled Purchase Rates
Do social media likes equal ticket sales? Baylor University decided to test it out as part of its strategy for selling season tickets for their
Ghost Stories from Campus — Social Strategies to Engage Alumni this Halloween
“One time, when locking up the library on a Saturday night, we discovered that one of the bathrooms was locked. None of the student workers,
TrueTalk: Conversations from EverTrue HQ — Episode 1: What’s the follow-up plan?
You throw a great event. Thousands of families come to the homecoming game. A social post goes viral. What happens next? Too often, the answer
Alumni Identity: Data-driven Prospect Discovery Needs to Include Graduate Feelings of Connection
“Wealth screening is amazing at filling our donor pipeline!” – said no fundraiser ever. When it comes to prospect discovery and pipeline development, no one
Creative Ways to Get Major Donors Involved in Giving Challenges
Securing major gifts is all about matching engagement with interest. We want to get our top prospects plugged into what’s happening on campus and connect
6 Steps to Implementing Data Science at Any Organization
Technology is all about buzzwords: the Internet of Things (IoT), Rich Media, Big Data, Selfie. Don’t be intimidated by jargon. Many of the concepts are
Where the Worlds of Fundraising and Sales Collide
It’s no secret that salespeople and the mere sound of the word “sales” itself can, at times, come with a very specific stereotype attached. Had
Introducing the EverTrue Evangelist: Our Mission to Reinvent Fundraising
This is the first post in Jim Zimmerman’s new blog series, The EverTrue Evangelist. My long career in development began as an accident. Well, perhaps
Setting Metrics for Advancement Success 101
In 2003, I was a bright-eyed and bushy-tailed 20-something ready to take on the world. My first order of business: Get a job. After searching
The Donor Retention Stats You Need to Know
Final numbers aren’t in yet, but like we saw last year, I bet we set new overall dollar fundraising records in higher ed. But I
How to Improve Your Next Fundraising Event with Social Data
Events are a proven way to engage with prospects and donors. How can you make sure you are making the most out of every event?
