Lessons From Our Most Successful Annual Fund Campaign Ever
“Well they can give, but why should they?” Anyone who works in annual giving has been asked this question, or a version of it, at
Creative Ways to Get Major Donors Involved in Giving Challenges
Securing major gifts is all about matching engagement with interest. We want to get our top prospects plugged into what’s happening on campus and connect
What Fundraisers Can Learn From American Girl, Kindergarten, and Gangsta’ Rap
Meaningful experiences are a gateway for prospective donors to interact with and learn about your organization. They can help create the kinds of lasting relationships
What Fundraisers Can Learn From American Girl, Kindergarten, and Gangsta’ Rap
Meaningful experiences are a gateway for prospective donors to interact with and learn about your organization. They can help create the kinds of lasting relationships
Productivity Hacks for Gift Officers
Gift officers wrestle with productivity, time management, and maximizing their efficiencies. How can we get more out of our time-strapped days, and, most importantly, make the
6 Steps to Implementing Data Science at Any Organization
Technology is all about buzzwords: the Internet of Things (IoT), Rich Media, Big Data, Selfie. Don’t be intimidated by jargon. Many of the concepts are
Is the Prospect Profile Dead?
When I started doing prospect research, profiles were king. I spent my first few years writing profiles that detailed every job move, every insider stock
GivingTree Detective: Lapsed, Engaged Donors [Video]
Welcome to the GivingTree Detective! In this video, I’m going to help you uncover great prospects that have been hiding in the depths of your database—all starting with the
Where the Worlds of Fundraising and Sales Collide
It’s no secret that salespeople and the mere sound of the word “sales” itself can, at times, come with a very specific stereotype attached. Had
A MAJOR Shift? Social Media’s Influence on Prospect Management
Allow me to spare you my rhetoric on how, despite ideas to the contrary, there IS a plethora of wealth living in online communities. If
Introducing the EverTrue Evangelist: Our Mission to Reinvent Fundraising
This is the first post in Jim Zimmerman’s new blog series, The EverTrue Evangelist. My long career in development began as an accident. Well, perhaps
This Is How the YMCA of Greater Boston Raised $46K
In this (fairly) new digital age, it is merely impossible to go on the Internet and not stumble across an individual or company reaching out
