TrueTalk: Will You Be 1 of 40 Emails in Our Inbox on Giving Tuesday?
Fair warning right up front: There are some controversial opinions in the newest edition of TrueTalk. The subject is Giving Tuesday and Brent and Courtney
EverTrue Tip: The Wonderful World of Segmentation
Taking a creative approach to segmentation can have some powerful effects on your next appeal. But in order for your brilliant ideas to reap their
Ghost Stories from Campus — Social Strategies to Engage Alumni this Halloween
“One time, when locking up the library on a Saturday night, we discovered that one of the bathrooms was locked. None of the student workers,
TrueTalk: Conversations from EverTrue HQ — Episode 1: What’s the follow-up plan?
You throw a great event. Thousands of families come to the homecoming game. A social post goes viral. What happens next? Too often, the answer
Alumni Identity: Data-driven Prospect Discovery Needs to Include Graduate Feelings of Connection
“Wealth screening is amazing at filling our donor pipeline!” – said no fundraiser ever. When it comes to prospect discovery and pipeline development, no one
This Month’s New EverTrue Features
We get our best ideas from EverTrue users. Everything in this update began as an idea or a piece of feedback from one (or more)
How the Digital Revolution Can Reverse Declining Alumni Participation [SlideShare]
As alumni participation continues to spiral downwards, it seems that higher education has a challenge on its hands. According to a Alumni Access’s 2015 “Ultimate
Donor Identification in the 21st Century [Whitepaper]
Think about how you identify and prioritize prospects today. What makes a good prospect? What are the affinity and capacity signals you look for, and how do
