The Secret World of Facebook Ad Sets: Scheduling, Targeting, and Bidding
So you’ve got an alumni audience you want to target with a Facebook ad. Maybe you’ve got a solid clicks-to-website ad planned, or you’re looking
The Best Types of Facebook Ads for Advancement and When to Use Them
Here’s a conversation I’ve had more times than I can count: Me: Have you ever run a Facebook ad before? Client: No, we’ve only done
How We Gained 1,000 New Facebook Fans Using GivingTree
At Deerfield Academy, we run a single Facebook page that appeals to many different groups—alumni, parents, students, grandparents, friends, and prospective students. Now, with EverTrue’s GivingTree,
How We Gained 1,000 New Facebook Fans Using EverTrue
At Deerfield Academy, we run a single Facebook page that appeals to many different groups—alumni, parents, students, grandparents, friends, and prospective students. Now, with EverTrue, we
Use the Force (of Facebook Ads)
Disclaimer: I am not a Star Wars fanboy and I don’t speak Wookie, but with Star Wars Day just behind us (“May the Fourth Be With
