Why We Killed Our Print Marketing Budget
This post is based on an interview with Craig Schmalz, the advancement director at New Life Academy in Woodbury, Minnesota, where he oversees fundraising, marketing, and admissions for the
Content Marketing for the Annual Fund: How to Get Started
In my last post, I discussed a significant shift in donor behavior that is influencing fundraising and marketing strategy for higher education institutions and nonprofit
Should Your Advancement Office Hire a Social Media Manager?
Spoiler alert: You should. This question is like asking yourself, “Eating a dozen chocolate chip cookies isn’t that bad for me, right?” You already know
