Webinar: Journey into interest-driven volunteer fundraising with Notre Dame
Make It Personal: Notre Dame’s journey into interest-driven volunteer fundraising On Wednesday, May 13 at 2 PM Eastern, we’re talking about building and growing peer-to-peer
5 Schools That Create BuzzFeed-Inspired Content for Alumni and Students
BuzzFeed has flipped the journalism world on its head. From humorous top-10 lists to high-level news reporting, the tech company excels on both ends of
The Power of Nostalgia in Higher-Ed Alumni Marketing
This February, Netflix launched Fuller House, a sequel to the 90s TGIF classic, Full House. The show stars many of the classic characters and is
How to Properly Align Your Higher-Ed Brand (Without a Super Bowl Ad)
The story of Disney’s infamous Super Bowl campaign has become marketing folklore at this point. When Michael Eisner took over as CEO of the Disney
Why Content Marketing Is the Best Way to Build Your Higher-Ed Brand
In October, the Content Marketing Institute and MarketingProfs released their “2016 B2C Content Marketing Benchmarks, Budgets and Trends” report for North America. In the report,
Fundraising Lessons from the Force: What Star Wars Can Teach Us About Alumni Engagement
With the release of the new Star Wars movie, there has been renewed interest in the legendary space saga and its creator, George Lucas. Not