
Say It With Us Now: Per-son-al-iz-a-tion
Personalization has been around forever. Just think about your social life. There’s a friend you’ll hike mountains with and another you’ll take on road trips
Personalization has been around forever. Just think about your social life. There’s a friend you’ll hike mountains with and another you’ll take on road trips
Taking a creative approach to segmentation can have some powerful effects on your next appeal. But in order for your brilliant ideas to reap their
Colleges and schools are really good at driving engagement. With events, active social channels, live streaming, and popular websites and alumni directories, higher ed offers
We spoke with Jacob Astley, Director of Prospect Research at Oklahoma State University (OSU) Foundation, to learn more about how his team placed more than
We get our best ideas from EverTrue users. Everything in this update began as an idea or a piece of feedback from one (or more)
At RAISE 2017, Josh Newton, president and CEO of the UConn Foundation, talked about how his team is flipping the annual giving model. As an
Planning is hard work. Make no bones about it—creating a yearlong outreach plan for your annual giving program can be the most difficult task you
Who are your constituents? How do you speak to them? What stories should you tell? Are you sure? Each summer, annual fund teams sit down