Say It With Us Now: Per-son-al-iz-a-tion
Personalization has been around forever. Just think about your social life. There’s a friend you’ll hike mountains with and another you’ll take on road trips
EverTrue Tip: The Wonderful World of Segmentation
Taking a creative approach to segmentation can have some powerful effects on your next appeal. But in order for your brilliant ideas to reap their
20 Million Alumni Show Why Higher Ed Needs to Pay More Attention to Online Engagement (Infographic)
Colleges and schools are really good at driving engagement. With events, active social channels, live streaming, and popular websites and alumni directories, higher ed offers
OSU Goes Proactive with Research, Discovering 250+ New Prospects This Year
We spoke with Jacob Astley, Director of Prospect Research at Oklahoma State University (OSU) Foundation, to learn more about how his team placed more than
This Month’s New EverTrue Features
We get our best ideas from EverTrue users. Everything in this update began as an idea or a piece of feedback from one (or more)
Simple Segmentation: Personalize Appeals in 4 Easy Steps
At RAISE 2017, Josh Newton, president and CEO of the UConn Foundation, talked about how his team is flipping the annual giving model. As an
Key Questions Every Annual Fund Leader Should Ask When Planning a Solicitation Calendar
Planning is hard work. Make no bones about it—creating a yearlong outreach plan for your annual giving program can be the most difficult task you
Could Giving History Be the Best Way to Segment Donors?
Who are your constituents? How do you speak to them? What stories should you tell? Are you sure? Each summer, annual fund teams sit down
