So, your advancement office has a great social media plan. You’re pushing out quality content, and your alumni are sharing and re-tweeting your posts using hashtags.
In the digital world of 2016, there’s no shortage of social media platforms for sharing what you’re doing right now (or what you think about what
Imagine this: You’ve just had a successful meeting with a prospect. They are engaged with your institution, and your ask didn’t fall on deaf ears.
Spoiler alert: You should. This question is like asking yourself, “Eating a dozen chocolate chip cookies isn’t that bad for me, right?” You already know
When I worked for Boston College University Advancement, most people didn’t know what to expect from the social media manager role. To most universities, social