How to Get Buy-in for an Advancement Social Media Budget
I’ve seen many a social media manager (myself included) get hung up on how many likes, retweets, shares, and favorites they get on social media.
Should Your Advancement Office Hire a Social Media Manager?
Spoiler alert: You should. This question is like asking yourself, “Eating a dozen chocolate chip cookies isn’t that bad for me, right?” You already know
Track Your Facebook Investment With Data or Keep Wasting Time
As a social media manager, you know the ins and outs of your social media profiles. The constant commenters. The all-stars who like everything. And
What You Need to Know About Creating a Brand Voice on Social Media
In today’s modern tech landscape, we have the world at our fingertips. We can buy products instantly, find the latest news with the click of
Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Whenever I go to conferences, I ask people where they are focusing their current fundraising efforts. The classic favorites are always mentioned—phone, email, and in
