I spoke with Niki Smith, digital media strategist at Drake University (and a Bulldog herself—she’s a Drake University alumna JO’08, GR ’15) about the recent
A few weeks ago, I met up with a good friend of mine. As we were catching up, he told me that he had once unsubscribed from
Your advancement office. Hundreds of graduating seniors (i.e., your new alumni). Seems like a match made in heaven. When it comes to growing your advancement
Click here for 5 tips on how to utilize your alumni to build a great volunteer program. In the age of Facebook, Instagram, and Twitter,
I’ve seen many a social media manager (myself included) get hung up on how many likes, retweets, shares, and favorites they get on social media.
Spoiler alert: You should. This question is like asking yourself, “Eating a dozen chocolate chip cookies isn’t that bad for me, right?” You already know
Any good advancement professional knows that the key to building authentic relationships is having face-to-face interactions. And events are a great way to start those
If you’re like most social media marketers, you hope that alumni check your Facebook page, retweet your posts, and like that awesome photo of a
As a social media manager, you know the ins and outs of your social media profiles. The constant commenters. The all-stars who like everything. And
Homecoming. In the midst of the parades, dances, and big-time sporting events, the spirit of the event is clear: Homecoming is the tradition of welcoming
In fundraising today, social media has become a constant conversation. Are we using it enough? How can we use LinkedIn more? Should we start on the
When I worked for Boston College University Advancement, most people didn’t know what to expect from the social media manager role. To most universities, social
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