5 Schools That Create BuzzFeed-Inspired Content for Alumni and Students
BuzzFeed has flipped the journalism world on its head. From humorous top-10 lists to high-level news reporting, the tech company excels on both ends of
Driving Around With Alumni: The Video Marketing Trend You’ll Want to Jump on Board With
What makes watching people drive around in cars so interesting? From Jerry Seinfeld’s Comedians in Cars Getting Coffee to James Corden’s “Carpool Karaoke” segments, drive-around
Get More Out of Your Content With Social Media Walls
So, your advancement office has a great social media plan. You’re pushing out quality content, and your alumni are sharing and re-tweeting your posts using hashtags.
A Roundup of 5 Schools Using Pinterest for Alumni Relations
In the digital world of 2016, there’s no shortage of social media platforms for sharing what you’re doing right now (or what you think about what
5 Colleges and Universities Killing It on Instagram
Have you ever seen a picture that needed no explanation? Throughout history, iconic photos—like from the World War II D-Day invasion, the 1969 moon landing,
Why Your Annual Fund Strategy Should Include Real-Time Marketing
Just a few weeks ago, Villanova University and the University of Connecticut reached the pinnacle of NCAA sports. Villanova won the Men’s Basketball Championship (on
The Power of Nostalgia in Higher-Ed Alumni Marketing
This February, Netflix launched Fuller House, a sequel to the 90s TGIF classic, Full House. The show stars many of the classic characters and is
How to Properly Align Your Higher-Ed Brand (Without a Super Bowl Ad)
The story of Disney’s infamous Super Bowl campaign has become marketing folklore at this point. When Michael Eisner took over as CEO of the Disney
Why Content Marketing Is the Best Way to Build Your Higher-Ed Brand
In October, the Content Marketing Institute and MarketingProfs released their “2016 B2C Content Marketing Benchmarks, Budgets and Trends” report for North America. In the report,
Fundraising Lessons from the Force: What Star Wars Can Teach Us About Alumni Engagement
With the release of the new Star Wars movie, there has been renewed interest in the legendary space saga and its creator, George Lucas. Not
