Giving Tuesday Resource Library
Giving Tuesday Resource Library
Generosity doesn’t realize itself. With Thanksgiving, Black Friday, and Cyber Monday all happening around the same time, Giving Tuesday can be a busy time for everyone’s inbox. The donors who care about your mission are out there, but reaching them takes thoughtful planning and the right message at the right time.
This resource library brings together practical tips, real fundraising stories, and tools to help you cut through the noise, connect with donors, and make the most of Giving Tuesday.
Inside, you’ll find:
A multichannel plan for pre-Giving Tuesday outreach. Learn why starting early can help your message stand out before the giving season gets busy.
Six best practices for fundraising emails. Discover ways to earn opens and clicks while giving every email a clear purpose.
Strategies to cut through the noise. Explore how donor impact stories and behind-the-scenes glimpses of your mission can give people a reason to stop scrolling.
Four steps to connect direct mail with digital outreach. Bring your online and offline communications together to create a more connected donor experience.
The Grateful Wednesday Toolkit. Get a success checklist, video scripts, and content prompts to help you turn December 2 into an opportunity to thank donors and strengthen relationships beyond Giving Tuesday.
The causes that matter most can’t afford to go without. Explore the library to find resources that help you plan your Giving Tuesday outreach, connect with donors, and carry that generosity forward into the giving season. You can also download the Grateful Wednesday Toolkit to start planning your donor thank-yous for December 2.
