What’s Working in Direct Mail

The strongest direct mail reflects more than a donor’s name. It considers their history, preferences, and relationship with your organization.

Join fundraising leaders from West Chester University Foundation, Chicago Theological Seminary, and the University of Delaware as they share six practical strategies they’re using right now. From smarter segmentation and mission-driven appeals to personal video and repeatable workflows, you’ll hear what’s working across three distinct direct mail programs.

What You’ll Walk Away With

• How to segment mail around specific donor moments
• Ways to pair mail with personal video and other channels
• Why fewer, more meaningful appeals can outperform frequent asks
• How to measure the online giving activity that follows a mail drop
• What changes when donors help determine when and how they’re contacted
• A practical path from manual mailings to a repeatable, on-demand program

Whether direct mail is already part of your fundraising strategy or you’re exploring where it could fit, join us for practical ideas you can bring to your next campaign.

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